Google Analytics has a feature that allows you to keep on top of the success of the ad campaigns that you have paid for. This can be done on the PPC dashboard. Through this tool, you can analyze the traffic that your site is getting as a result of the PPC campaign, and determine what …
A Complete Google Analytics PPC Dashboard (Everything You Need To Know) Read More »
If you work in sales or marketing or are starting a business and are learning how to grow the company, a term you may have come across often is KPIs. KPIs are something that you will need to measure each quarter to be able to properly track the progress of your marketing and sales efforts. …
8 KPIs To Improve Your Marketing And Sales (Key Performance Indicators Explained) Read More »
One of the most successful ways to grow your business organically is to have a well-thought-out and crafted marketing campaign. However, what’s even more critical than a well-thought-out marketing campaign, is the tracking and analysis of the campaign. Without understanding the successes and failures of your marketing campaigns, you cannot effectively turn them into future …
5 Ways To Monitor Your Campaign Performance (Everything You Need To Know) Read More »
YouTube can be a confusing place. It is the world’s largest video sharing and content creation site, with millions of videos being uploaded to it per day and potentially billions being uploaded every year. There is just so much to it that it can be hard to understand exactly what is going on with YouTube. …
Everywhere we go, we’re constantly being advertised to. Whether it’s a pop-up ad on a website, a TV commercial, or a billboard, ads are a normal part of our day-to-day lives. But exactly are ads, and how are they used? Don’t worry, because we’ve got all the answers right here! In this article, we’ll take …
A good advertisement is one of the best ways to promote your product or service. What makes a great ad campaign is hard to judge – some are memorable for a catchy jingle, or a funny premise, or (on some occasions) for simply being totally bizarre. In this list, we’ll count down 18 of the …
The 18 Best Advertisements & Ad Campaigns Of All Time Read More »
If you are looking to expand your business, and get the most out of your potential sales, then you’ve probably come across Google ads, which are a good tool for driving in person and online sales conversions. If you are a company that sells a lot of products, then it is integral that you use …
How Can Google Ads Help You Advance Your Business Goals? Read More »
With so many different terms used in marketing, it can be so confusing trying to work out the difference between them all! How are you meant to know whether CPC is any good for your marketing? Or should you opt for something like CPA instead? What exactly do all of these different terms mean, and …
It’s a no-brainer really: good reviews are great for your business! When you have positive reviews, you’re more likely to keep customers coming back and you’re more likely to gain new customers who find themselves on your eCommerce site. If you’ve never used a review app before, then you’re probably at a loss on where …
In this day and age, it’s quite difficult to have a good marketing strategy without investing in some form of digital marketing. The only issue is, if you’re not very internet savvy or you’re a bit behind on what’s popular, it can get confusing on where to start. But there are so many digital channels …
