Month: October 2022

What Are Unique Visitors?

When it comes to understanding the popularity, demographics, and engagement of your website, there are perhaps no greater identifiers than unique visitors.  But what exactly are unique visitors, and how can they be useful to business owners?  What Is A Unique Visitor?  As its name might suggest, a unique visitor is a person visiting your …

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What Is Page Authority?

Digital marketing can be a bit of an overwhelming thing to understand because there are so many elements you have to take into consideration before you map out your plan.  One of the most important parts of digital marketing that can sometimes be overlooked is Page Authority (PA). If you’re new to digital marketing, you …

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How Is Data Analytics Used For Advertising? [Everything You Need To Know]

Data is important for many businesses. It helps them to understand their customers better, provide personalized content and improve marketing campaigns. However, a business needs to process the data to access these benefits. This only works with data analytics tools. We take a closer look at how advertisers use data analytics for their advertising campaigns. …

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