An effective marketing strategy gives you the chance to permanently imprint your company’s brand message on the minds of your target market.
Whether it is the work of McDonald’s “ I’m lovin’ it” or Coca-Cola’s “You Can’t Beat The Feeling”, an effective marketing campaign could be the difference between your business reaching its top success or failing to make sales.
From global conglomerates to sole trader businesses, an effective marketing campaign could lead to higher brand awareness, higher profits, and more leads. Making it an essential part of your business strategy.
Although, when it comes to increasing sales, choosing the type of marketing campaign to conduct inside your company is just the beginning.
That’s why we have put together this simple guide. We have compiled 8 types of marketing campaigns to help boost your business.
All you have to do is choose the one(s) that will work for your business.
What Is A Marketing Campaign?
This may seem rather obvious as marketing campaigns are everywhere we look.
From billboards to the ads on our smartphones. However, we need to learn the basics before we can implement any real changes.
A marketing campaign is a collection of tactics created to achieve a certain marketing goal for a person, brand, or business.
This can be done through various tools including
- Email Marketing
- Radio Advertising
- Social Media Advertising
With a saturated market of marketing and advertising methods, it can be difficult to know which will work best for your business.
Especially with the growing popularity of video conferencing, demonstrations, and more interactive advertising.
8 Types Of Marketing Campaigns
We have put together a list of 8 types of marketing campaigns that will aid in boosting your business and help you reach your predetermined goals.
1. Product Marketing Campaign
A product marketing campaign has sectors to be considered when developing:
- Customer Approval
As you begin building your product marketing campaign and are getting ready to launch the product onto the market, you may believe that all you need to do is launch the product and wait for the sales to come rolling in.
You may lose out big time.
A more effective strategy is required if you want your product to be successful.
Before you launch your product it is essential to understand your target market, their needs, and how that may impact the advertising you choose.
Once you have determined your target market, the best ways to communicate, and have launched your product, your focus is now needed elsewhere.
After the launch of a product, you need to pay attention to the immediate sales.
Did the product reach its goals? And how will you continue to increase demand for the product now that it is on the market?
When developing your product marketing campaign for post-launch there are 3 main elements:
- Messaging and placement
- Product Value
- Pushing product demand
2. Acquisition Marketing Campaign
A customer acquisition campaign is one that generates new email subscribers and customers in addition to increasing awareness of your brand’s products and services.
Customer acquisition requires more than one straightforward campaign or funnel setup.
Instead, it’s an ongoing process that employs several marketing strategies to achieve the objectives of generating more leads and revenue.
Types of acquisition marketing campaigns are:
- Social Media
- Marketing Campaigns
- Brand Awareness
Acquisition marketing campaigns essential;y turns your cold leads into conversion leads.
In other words, customers make the transition from being aware of and researching your brand to buying your product or service.
It is important to remember that acquisition marketing is less about making a profit and more about increasing brand awareness through subscribers and buyers.
You may find that you are making a loss on your advertising investments, however, this is an effective long-term marketing strategy.
3. Social Media Marketing
When developing your social media strategy, there are 4 elements to focus on:
- A Well-defined Plan. Analyze your current social media profiles and followers to start. Set up your team and allocate duties so that during the campaign, promotions, design, and message obligations won’t conflict. Decide on a budget.
- Clear Goals. Well-defined goals allow your team to work together with a clear objective in mind. This can include increasing brand awareness, increasing traffic to your website, and maximizing conversion rates.
- Multi-channel Promotion. Utilize the performance of different channels in order to communicate with potential customers about the products, services, and offers that you are selling.
- Analyze. Regularly analyze the results your social media campaign is producing. From your analysis, you can determine if changes need to be made or if your campaign is effective.
4. Content Marketing Campaign
A content marketing campaign is distinct from a content marketing strategy, which is something you ought to be doing already.
Use a campaign for 30 to 90 days, and keep it targeted at a certain group of people or issues.
The goals you set will significantly impact the content you create. Specific buyer personas should have resulted from your content marketing approach.
Create content concepts based on the theme of the content marketing campaign and your knowledge of the target audience.
Don’t forget to use content scheduling planners in order to ensure you keep to a specific schedule which gains the most engagement.
When developing your content, the keywords should remain in theme with your campaign topic.
You want to use keywords that are relevant, being used by your competition and are excellent for helping boost your page ranking.
5. Email Marketing Campaign
Email marketing campaigns are often forgotten about by smaller businesses, however, they are highly effective. The trick is to create clear goals.
This may include:
- Communicate With Inactive Subscribers
- Promote Your Content To Increase Engagement
- Define Your Subscribers To Help Funnel Relevant Content
When launching a new email campaign ensure it is refreshing for your subscribers. Whether it is through blog post updates, lightbox popups, and exit intent popups.
In order to gain effective results from an email marketing campaign, you must take the time to ensure you are working on a functional schedule.
You don’t want to email your subscribers every day, this may have damaging effects as your subscribers feel bombarded and frustrated.
However, you also do not want to email subscribers less frequently than once a week as you want to ensure your audience is aware of your products and updates.
6. Paid Advertising Campaign
There are 4 popular types of paid advertising campaigns:
- Display Marketing. Similar to SEM, this uses display networks to serve adverts to website visitors. To serve advertising based on website surfing activities, use retargeting technology.
- Paid Social Media Advertising. Social media platforms will analyze interactions and interests from your previous content, and boost your adverts to your target audience with image and video adverts.
- Influencer Marketing. Utilize your connections with influencers to personally market your products to users of popular social media platforms.
- Paid Search Marketing. Also known as SEM (Search Engine Marketing), image and text ads are placed on search engine platforms such as Bing and Google.
You can implement 1 or all 4 of these paid advertising campaigns in order to see results.
However, it is important to monitor the geographic demographics of your campaigns to determine where to deliver the most conversion rates.
7. Brand Awareness Campaign
The focus of a brand awareness campaign is to make as people aware of your brand as possible.
Although, it must be done effectively or you may be throwing away advertising investments.
There are 5 steps to follow:
- Know Your Audience. Take the time to study and understand your audience. This will allow you to adapt your campaign in order to gain the most awareness from a larger audience.
- Define If Your Audience Is Online-based. Determine which platform works for your brand by discovering which platform your audience is most active on.
- Budget. Create a strict budget and stick to it. You can dictate where funds are invested and discover where you may be able to save money.
- Determine Goals. Set clear goals to work towards so that you can also use a success metric.
- Analyze Results. Make sure you monitor and understand the results you receive from your campaign. You can use this knowledge to make any necessary adjustments.
8. Affiliate Marketing Campaign
Affiliate marketing has quickly become one of the most effective ways to market your products and brand.
However, before building your affiliate marketing strategy, it is important to establish a trusting relationship between your business and your audience. Otherwise, you may lose more than you hope to gain.
Furthermore, some of the best affiliate marketing software has sophisticated analytics that raises red flags when something seems odd.
Deciding which types of marketing campaigns fit your business’s needs and goals can be overwhelming. Especially as there are new forms of marketing created almost daily.
We have created this list containing 8 types of marketing campaigns for you to choose from and aid in boosting your business.
Take a look and get to improving your business today!