Google Analytics has a feature that allows you to keep on top of the success of the ad campaigns that you have paid for. This can be done on the PPC dashboard.
Through this tool, you can analyze the traffic that your site is getting as a result of the PPC campaign, and determine what you can do to improve on this.
In order to use this information to your advantage, you will need to create a Google Analytics PPC dashboard.
Let’s dive into how you can do this and how to get started.
What Is PPC?
PPC stands for ‘pay-per-click’. This is an online advertising model in which advertisers run adverts.
These are usually run on a platform like Google Ads, and a fee is paid every time the advert is clicked on, hence the pay-per-click name.
When you search anything using the Google search engine, there will be lots of adverts displayed at the top of the page. This is where the PPC advertisements will be seen.
PPC targets this audience and shows these people advertisements.
Most people use search engines to find the businesses or products that they are looking for, so PPC uses this active audience to make sales.
How To Build Your PPC Dashboard
Decide What Information You Will Display
When you start creating your PPC dashboard, you will be able to choose the information that you see on there.
You can choose what you want to see on your report so that you only see the data that is useful to you.
You may not want to display all of the information because your stakeholders might not be interested in them.
You should think about the goals that have been set so that you only see relevant information.
For most companies who have paid for PPC advertising, it is common that these key performance indicators (KPIs) are considered:
Number of clicks
Click-through rates
Cost per click
Conversions
Revenue
However, this is not always the information that they want to see.
Instead, you have to make sure that you’re flexible and will adapt the PPC dashboard depending on what the clients desire.
There are bounce rates and pages per session, too, which certain clients might want to see.
Sometimes, too much information on your PPC dashboard is overwhelming, though, so you’ll have to be careful not to overload it with information.
Your company is likely to have overall objectives, so you should make sure that the dashboard reflects this.
When you have determined what statistics you want to display on your dashboard, you will next need to decide when your dashboard should be sent out to your stakeholders.
Most PPC dashboard reports will be sent out either monthly or weekly.
This will be sent out to certain members of the team as well as clients.
Choose Your Layout
When you have decided what information you would like to display on your dashboard, you will then have to decide the layout of this information.
You will need to review the information and choose which graphs to use for each set of information.
You can choose line graphs or bar charts, or many other graph options.
It is very important to make sure that your dashboard is visual, and the information can be retrieved by simply glancing at the reports.
You may get some clients who request the information in numbers, usually, visuals allow them to analyze and digest the information a lot more easily.
The more efficiently your report is laid out, the more you will stand out, too.
Third-Party Tools
Google Analytics has a way of laying out the dashboards themselves, however, third party tools can give your dashboard the extra edge in this regard.
Data Studio is a Google tool which helps you to display data in an aesthetically pleasing way.
It is a recommended tool when you are creating your PPC dashboard.
On Data Studio, there are lots of templates available for you to use. There are lots more of these extra tools available, too.
Through some of these tools, you will be able to add information from your other search platforms, like Facebook. Google Analytics isn’t compatible with these.
Step By Step Process
On Google Analytics, setting up your PPC dashboard is very simple. Follow these steps below:
Head to Reports – Customization – Dashboards.
Click ‘create’.
Add the parts of the PPC data that you want to be visible on your dashboard.
The dashboard that you will get from following this process is Google Analytics which is quite limited.
These days, everything is online. You can’t get your business anywhere without a great online presence. With search engines forever changing, it’s difficult to stay on top of it all! That’s where I’ll come in.
Hello, my name is Jack O’Neil and I have been in the marketing industry for almost 10 years. I focus on online marketing, SEO, advertising, and more.
