You might not think about your site map very often, but you’d be surprised how important it can be, especially when you want your actual site to appear in the search engines more frequently. Site maps work hand in hand with Search Engine Optimization, so if you’re trying to optimize your own SEO, you’re going …
Sales volume may not sound like the most riveting subject, but it is. Allowing you to shift inventory, help identify low-performing products, increase sales, and, subsequently increase profits, it pays to get savvy on sales volume. If you aren’t exactly sure what sales volume is all about, this article is here to help. After defining …
An anchor link is a link that appears at the end of a piece of content. We use it to make sure that we don’t lose your attention by making things too easy. An anchor link is a link that appears when you click on the underlined text in a post. Anchor links can be …
A hit in Google Analytics is a very useful thing which sends data back to Google Analytics for you to view in a report later on. Below are some examples of a hit on Google Analytics to help you to better understand what they are. What Is Hit In Google Analytics? Google defines a ‘hit’ …
What Is An Example Of A Hit On Google Analytics? Read More »
Examining online data and creating reports is one of the most important skills for a digital marketer. This analysis will help to guide your business towards success and positive business decisions. A secondary dimension in Google Analytics will help you to achieve this. What Is Google Analytics? Google Analytics is a tool that can be …
What Is A Secondary Dimension In Google Analytics? Read More »
Google Analytics is a fantastic tool for anyone wanting to keep an eye on their own ad campaign. It provides statistics detailing exactly how well your campaign is going, and it provides an insight into what areas your ad campaign could improve upon. This is particularly useful when you are remarketing a product, or you …
What Is Not A Benefit Of Google Analytics Remarketing? Read More »
Combining Google Ads and Google Analytics is a great way for digital marketers to gauge how well their ads are doing. Using Google Analytics will enable you to get more data, such as the bounce rate and whether they’re completing any goals. Merging the ways you collect your data allows you to see the information …
Facebook ads can be such a complicated beast if you’ve never used them before. There are so many different marketing options to choose from that it can be confusing knowing which ones to opt for! Should you go for traffic ads? Conversion ads? Or should you opt for something entirely different altogether? Do the audiences …
Facebook Ads 101: Traffic Vs Conversion (Everything You Need To Know) Read More »
There are so many different terms that companies use to describe different aspects of advertising on social media. Impressions, engagements, and conversions are all really important, but how do they all differ from each other? If you’ve put content up on Instagram, you will of course want as many people to see it as possible …
There are so many different terms used in the marketing world to describe different parts of the marketing funnel. You will need to first advertise your goods to potential customers who have similar interests to your existing customer base. To hook them in, your content will require a CTA button – no matter whether your …
