Author name: Jackoneil

These days, everything is online. You can’t get your business anywhere without a great online presence. With search engines forever changing, it’s difficult to stay on top of it all! That’s where I’ll come in. Hello, my name is Jack O’Neil and I have been in the marketing industry for almost 10 years. I focus on online marketing, SEO, advertising, and more.

Amazon PPC: What KPI You Should Check To Build Your Brand Strategically

The ultimate goal of any business, online or offline is to grow your brand. For Amazon sellers this is a long-term, continuous goal that includes achieving a range of short-term goals.  Most sellers track Sales, Profit, and Inventory within Seller Central and in their ad account when it comes to measuring KPIs; they only assess …

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The Cost Of Pay Per Click Advertising (Honest Answers)

Pay-per-click advertising is just one of many advertising avenues that online businesses can follow in order to increase traffic to their online space and even increase sales in their online stores.  But as with any advertising plan, pay-per-click advertising involves very different costs. You may be finding yourself questioning whether pay-per-click advertising is actually worth …

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KPI Tools – Reporting Software To Track, Monitor & Share KPIs

KPIs are a selection of quantifiable measurements that can help you determine your company’s long-term performance. These key performance indicators indicate your company’s financial, strategic, and operational achievements, especially compared to competing businesses.  But there are many key performance indicators to watch, but it can sometimes feel overwhelming. As your business grows, you have many …

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How To Calculate ROAS

Balancing the books is always a bit of a tightrope walk. Sometimes you will keep employing systems that are unnecessary, and sometimes you will just want to expand, but can’t due to budget issues. This is especially true if you are trying to calculate how much to spend on an ad campaign. Advertising campaigns are …

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What Is The Most Critical Factor In Agency-Client Relationships? 

Despite on the surface being a mutually beneficial relationship, the agency-client relationship within the online marketing industry can often be flawed, one-sided, or just plain unfair. This is why there are several, clearly defined factors that should be considered by both parties when engaging in these business practices.  But what makes a good agency-client relationship, …

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