Your brand is your business’s identity, and it’s essential that you know how you should present yourself online.
When starting your business, you need to know what your personality will be and work on your name and visuals.
But it’s not as easy as just picking a name and a good color scheme to match your personality. You need to do a lot more work than that.
To help you establish your brand, we’ve created a short beginner’s guide for you. This guide will contain everything you need to know about branding your business.
We’ll help you figure out your key goals, and once that’s done, help you understand who your target audience is. Once you know these two elements, you need to work out your brand’s identity and personality.
But the real challenge is remaining consistent across your business. Everything, from your website to your social media, needs to remain consistent to have a professional image.
We’ll be working on these four key aspects, but first, let’s talk a bit more about why branding is so important. After all, you might not believe this, but your brand should be the first element you establish.
Why Is Branding So Important?
Most people assume that branding is all about the visual presentation of your business, but it’s so much more. Your brand is your business’s identity and personality.
Everything needs to align with one another so your business can have a more professional appearance online.
But how does it make you more professional? Understanding your brand can give you a new perspective on how customers perceive you.
If you’re consistent, your customers will understand who you are by simply seeing one of your social media posts. Knowing how to brand can help you be recognized by your logo and your narrative.
Branding your business should be a pressing concern, so you shouldn’t leave it as the last thing you do.
Before you work on content, you need to establish what you want your business to do. So, let’s talk about your key goals.
What Are Your Key Goals?
Prior to starting anything, you should think about your key goals. Once you understand your key goals, making your decisions become a lot easier.
You’ll have a target for what you need to accomplish for anything and everything you do. However, they should be attainable too. You can always change your targets later, especially after reaching them.
To figure out your key goals, just ask yourself a few questions:
- What do you want to achieve?
- Who is your target audience?
- How are you different?
- What brands do you admire?
- What brands are your competition?
These are only a few examples of the type of questions that you need to ask yourself.
All of these questions can help you understand who your brand is and can help you get a better knowledge of your brand identity as you focus on your goals.
Understanding Your Target Audience
In the previous section, you will have noticed that we asked who your target audience is.
That’s because your audience is the most important factor in your branding. After all, it will be your audience who buys your products.
While it’s easy to say that your target audience is everyone, that’s an impossible demographic to reach. For example, a child wouldn’t buy something aimed at an adult.
But if you’re struggling to determine your target audience, look at your competitors.
If you’re already selling to your audience, you can also look at who most of your current customers are. Compare your competitors to your current audience, and start thinking about a customer persona.
Your customer persona can help you understand why your customers will buy your products. Once you know this, you can determine what products you need to sell and develop your relationship with your customers.
Once you’ve started that, you can open the lines of communication.
Decide Your Brand’s Personality And Identity
Once you understand your business’s goals and target audience, you can work on your brand’s personality.
The personality and identity of your brand go hand-in-hand, and by understanding these elements, you can create a persona that your target audience can relate to.
The personality and identity tend to tie into the more visual aspects of your brand. These include your logo, the colors you use, and the overall essence of it.
You need to consider the typography you use and how all of this combines to create your personality.
However, the visual aspect is only part of it. You need to figure out the tone of voice you need to use and work on your email address.
Your email address must have a local part or a strong username, which will attach to your website’s domain.
Making an email address with contact@domain or hello@domain will appear with an air of professionalism that you wouldn’t have with a personal email.
When you’re working on these elements, the most vital aspect is your logo. The first thing anyone thinks of when buying from someone is the used logo.
Logos are a vital part of your business, and you must ensure that it stands out but works with your brand. Once you know your logo, you can incorporate it into your website, social media, and emails.
Consistency Is Key for Social Media And Marketing
You have your logos. You have your colors. You have your typography. Now you can incorporate this into your social media presence.
Nowadays, you can’t run a business without understanding social media and marketing. However, just having a presence can’t guarantee that people will see your business.
When you brand your business, you must ensure your social media is consistent. Posting at the same time each day, and setting up a schedule, ensures that more customers can see your post.
But it’s not quite as easy as just posting. After all, you’re fully aware that your brand has its own tone of voice, so you can’t forget that when you’re typing a new post.
The best way to work on your social media brand is to get your social media handles as soon as possible. Before you start posting, develop a strategy around your goals and your audience, then create the content based on your tone of voice.
It won’t be easy, but once your brand is established, it will be much easier. Now, let’s quickly go over everything we’ve learned.
Now, we’ve figured out how important branding is to your business. You’ll struggle later if you haven’t figured it out before you start.
That’s because your brand is linked to how your customers perceive you, so if it’s not consistent or distinct, you’ll lose sales.
The image you present to your target audience can make or break your reputation, so it’s essential that you think about it beforehand.
To put it into easy steps to go back to:
- Figure out your key goals
- Determine your target audience
- Decide on your brand’s personality and identity
- Be consistent across social media and marketing channels
These are the basic rules of establishing your brand, but it’s also the easiest way to understand your business.