Advertising

How Is Data Analytics Used For Advertising? [Everything You Need To Know]

Data is important for many businesses. It helps them to understand their customers better, provide personalized content and improve marketing campaigns. However, a business needs to process the data to access these benefits. This only works with data analytics tools. We take a closer look at how advertisers use data analytics for their advertising campaigns.

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How To Calculate CPM

CPM is a term used in advertising that is representative of the cost of 1000 ad impressions. A single impression is clarified as one potential customer viewing an advertisement. CPM is actually calculated by extracting the cost of the advertisement and dividing it by the total amount of impressions that have been received, then multiplying

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