Sales volume may not sound like the most riveting subject, but it is. Allowing you to shift inventory, help identify low-performing products, increase sales, and, subsequently increase profits, it pays to get savvy on sales volume. If you aren’t exactly sure what sales volume is all about, this article is here to help. After defining […]
Combining Google Ads and Google Analytics is a great way for digital marketers to gauge how well their ads are doing. Using Google Analytics will enable you to get more data, such as the bounce rate and whether they’re completing any goals. Merging the ways you collect your data allows you to see the information
Websites run on the traffic they receive. Bringing visitors to your site is the most important part of making your site grow, and growing an audience is a core part of building your website online. One of the easiest ways to improve the traffic to your site is through advertising. However, this costs money to
Google Partner setups can be really useful in a number of ways, and are used by many as a means to streamline not only their personal lives, but also any business and online pursuits they might also be a part of. But what exactly are Google Partner setups, and what benefits do they bring to
Data is important for many businesses. It helps them to understand their customers better, provide personalized content and improve marketing campaigns. However, a business needs to process the data to access these benefits. This only works with data analytics tools. We take a closer look at how advertisers use data analytics for their advertising campaigns.
CPM is a term used in advertising that is representative of the cost of 1000 ad impressions. A single impression is clarified as one potential customer viewing an advertisement. CPM is actually calculated by extracting the cost of the advertisement and dividing it by the total amount of impressions that have been received, then multiplying
Clients On Demand, or OCD for short, are a company that provides clients with solutions and caters to the needs of their clients. They can aid in achieving goals and success and pretty much anything you have to solve! So, let’s find out more about them below. Who Are Clients On Demand? Clients On Demand
Amazon PPC can feel more complicated than it is. To help marketers, we’ve compiled a 12-point comprehensive course to help you. So, let’s get down to business. What Is Amazon PPC? Amazon PPC is an auction where advertisers bid on keywords. You need to pay a cent more than your competitor to get your desired
Who knew that there were so many different terms for different aspects of the marketing process! If you don’t know anything about advertising, when you hear the term “advertisement copy”, you would be forgiven for thinking that this denotes an advertisement that copies something else. But this isn’t actually the case! Your advertisement copy will
If you work in sales or marketing or are starting a business and are learning how to grow the company, a term you may have come across often is KPIs. KPIs are something that you will need to measure each quarter to be able to properly track the progress of your marketing and sales efforts.