Advertising

One of the most successful ways to grow your business organically is to have a well-thought-out and crafted marketing campaign.  However, what’s even more critical than a well-thought-out marketing campaign, is the tracking and analysis of the campaign.  Without understanding the successes and failures of your marketing campaigns, you cannot effectively turn them into future …

5 Ways To Monitor Your Campaign Performance (Everything You Need To Know) Read More »

YouTube can be a confusing place. It is the world’s largest video sharing and content creation site, with millions of videos being uploaded to it per day and potentially billions being uploaded every year. There is just so much to it that it can be hard to understand exactly what is going on with YouTube. …

What Does CPM Mean On YouTube? Read More »

Everywhere we go, we’re constantly being advertised to. Whether it’s a pop-up ad on a website, a TV commercial, or a billboard, ads are a normal part of our day-to-day lives. But exactly are ads, and how are they used? Don’t worry, because we’ve got all the answers right here! In this article, we’ll take …

What Does Ads Mean? Read More »

A good advertisement is one of the best ways to promote your product or service. What makes a great ad campaign is hard to judge – some are memorable for a catchy jingle, or a funny premise, or (on some occasions) for simply being totally bizarre. In this list, we’ll count down 18 of the …

The 18 Best Advertisements & Ad Campaigns Of All Time Read More »

If you are looking to expand your business, and get the most out of your potential sales, then you’ve probably come across Google ads, which are a good tool for driving in person and online sales conversions.  If you are a company that sells a lot of products, then it is integral that you use …

How Can Google Ads Help You Advance Your Business Goals?  Read More »

With so many different terms used in marketing, it can be so confusing trying to work out the difference between them all! How are you meant to know whether CPC is any good for your marketing? Or should you opt for something like CPA instead? What exactly do all of these different terms mean, and …

What Does CPC Stand For? Read More »

In this day and age, it’s quite difficult to have a good marketing strategy without investing in some form of digital marketing. The only issue is, if you’re not very internet savvy or you’re a bit behind on what’s popular, it can get confusing on where to start.  But there are so many digital channels …

What Are Digital Channels? Read More »

In the world of marketing, reputation and profile are key when it comes to getting large quantities of sales. While you may think that means you need to just present yourself in a certain way, or you need to get consistently good reviews from your customers, there’s actually a lot more you can do that …

How To Find A Brand Ambassador Read More »

If you’ve spent any time on the internet, especially on social media, then it’s very likely that you’ve come across influencers. You probably know of a few and follow a few yourself, and you understand just how much power they have on social media.  However, do you know what a micro-influencer is? We wouldn’t be …

How To Become A Micro-Influencer Read More »

New to using Google Ads to track and monitor the success of your ad? It can be confusing as you are hit with numbers and metrics. Even when you have experience deciphering the analytics that is Google Ad Metrics, it can take some time.  We want to make your life easy.  In this article, we …

Google Ads Metrics: 9 Of The Most Important KPIs Read More »