Also known as ‘click fraud’ and ‘PPC fraud’, ad fraud can amount to any number of things, but generally speaking refers to the practice of creating a falsified advertisement to either attract unknowing consumers, or to fraudulently add traffic with the help of ‘bots’ – artificial intelligence software designed to automatically carry out designated functions …
Google Ads can prove to be an incredibly effective and potent way to reach new customers, especially considering just how many people make use of Google on a daily basis. But simply using the Google Ads platform is not enough, you need to make sure that your ad campaigns are also effective and clear, to …
How Do You Know Your Google Ads Are Working? (Explained) Read More »
The ultimate goal of any business, online or offline is to grow your brand. For Amazon sellers this is a long-term, continuous goal that includes achieving a range of short-term goals. Most sellers track Sales, Profit, and Inventory within Seller Central and in their ad account when it comes to measuring KPIs; they only assess …
Amazon PPC: What KPI You Should Check To Build Your Brand Strategically Read More »
Pay-per-click advertising is just one of many advertising avenues that online businesses can follow in order to increase traffic to their online space and even increase sales in their online stores. But as with any advertising plan, pay-per-click advertising involves very different costs. You may be finding yourself questioning whether pay-per-click advertising is actually worth …
The Cost Of Pay Per Click Advertising (Honest Answers) Read More »
Making money online is a tricky affair. Sometimes people do it through donations, sometimes people do it by being independently funded for the purpose of keeping an online presence open. However, the most common way of making money online is to be paid by advertisers. This used to be difficult to do, but Google has …
Does Google Ads Really Work? [Worth Your Investment?] Read More »
If you’re here, you’re no doubt trying to figure out how responsive display ads use automation? After all, it’s an important question, especially if you’re answering for your certificate on your Google Ads Display. But just answering the question won’t prove that you understand. You need to do your research on how it can work. …
Despite on the surface being a mutually beneficial relationship, the agency-client relationship within the online marketing industry can often be flawed, one-sided, or just plain unfair. This is why there are several, clearly defined factors that should be considered by both parties when engaging in these business practices. But what makes a good agency-client relationship, …
What Is The Most Critical Factor In Agency-Client Relationships? Read More »
