If you are wanting to get into the world of PPC so that you can give your business the success it deserves but are struggling to make sense of what PPC is and how it works, then these resources are perfect for you. Before we get into these resources though, we will talk a little …
10 Ways To Learn PPC Like A Pro (The Ultimate Guide) Read More »
If you’re going to be doing some marketing, then chances are you’re going to have to use PPC analysis more than once. The thing is, PPC analysis can get a bit confusing, especially if you’re new to it. You might not know where to start or what will make your PPC analysis more impactful and …
PPC Analysis: 4 Tips For Conducting An Impactful PPC Analysis Read More »
Pay per click advertising is a very useful way to promote your business and get yourself some new clients! There are lots of useful tools out there for making the most out of PPC, and this article will highlight some of these for you! Microsoft Excel has lots of formulas that will help to make …
PPC is a very effective marketing technique. It is very important that you understand your PPC data to make the most of the technique. There are certain ways that you can track the success of the PPC data and understand it fully. In this article, we will explore two relevant formulas that are very important …
2 Key Formulas For Understanding Your PPC Data (Very Useful) Read More »
Google Analytics is a wonderfully versatile tool that every marketing professional should know how to use. Especially if you use a lot of PPC advertising, email marketing, and social media marketing, you will need to know the ins and outs of Google Analytics so that you can see what is and isn’t working as part …
If you are running an online advertising campaign, then there is a very high chance that you’re going to come across CPM. It can be very helpful, especially when you know how to use it and calculate it. But if you’re new to the online advertising game, you might be a bit confused about what …
Learning how to calculate cpa is a great asset for any agency in the advertising world, and can be the difference between a successfully run business, and one that quickly goes under. But what exactly is cpa, and why is it so important? What Is CPA? Cpa, or ‘cost per acquisition’, is an advertising term …
Advertising can make or break a business or a new product line. In the past, this is what made marketing companies or departments so important, as without them there might be a slump in sales that could directly affect the companies profits. In the modern day, there are now more options to market a product …
An important part of any marketing campaign is monitoring the success of the said campaign, and keeping your eyes fixed on the metrics so that you can determine whether a marketing campaign is worth the significant time and money investment! But there are so many unique metrics for you to track and so many unique …
CTR Is Better Than CPM (Everything You Need To Know) Read More »
The world of advertising has specific needs and requirements, and perhaps none more so than a campaign manager. Campaign managers will oversee the entire advertising project. They will head the planning, the execution and the tracking of a particular campaign and will work with their team to ensure everything runs smoothly. It’s a great career …
