Pay per click advertising is a very useful way to promote your business and get yourself some new clients! There are lots of useful tools out there for making the most out of PPC, and this article will highlight some of these for you!
Microsoft Excel has lots of formulas that will help to make your PPC campaign simpler and more effective for your business!
Let’s get started on some useful excel formulas for PPC and some tips and tricks to make your PPC simpler.
What Is PPC?
PPC stands for pay per click. It is a type of advertising campaign where the advertiser pays when the advert has been successful and sends someone to their site.
This is great for the advertiser as, if the advert is unsuccessful, they won’t have to pay. They simply pay when the ad brings traffic to their site.
PPC is a great tool to use, however it can sometimes be ineffective in making sales. While users may click through to the site, they may not actually complete the transaction.
Data such as this is pooled together to allow you to analyze the success of this type of campaign. Understanding how to use excel effectively will help you to analyze this data.
Build Your PPC Campaign Using Excel
Your pay per click advertising campaign will need to be very well designed and well structured in order to be successful.
You will need to have an understanding on how the campaign is performing, or how to analyze the success of the campaign.
In order to understand PPC, you should understand how each metric is performing, which areas are not performing as well as you would expect, where the targets are being fulfilled or not fulfilled and the amount of profit that the campaign is making.
The way that most PPC campaigns are structured is dependent on the specific business and the client. In order to do this, excel can be used to make sure it is being used to its fullest.
Excel can be very useful when it comes to PPC because it can help you organize the data that PPC will bring in according to ad-group, location and device as well as many other things.
You will also be able to report the data in a much more complicated way, using charts and graphs to visualize the data.
This will lead to better optimization of the ad campaign because you will have a clearer understanding of the strengths and weaknesses to improve on.
Using Excel For PPC: 10 Top Tops
1. Calculate Sums Quickly
On Excel, it is very easy to calculate sums of numbers. You will just need to use press alt+.
Knowing tips like this will help to save you a lot of time. You won’t have to write out a formula every time you want to calculate the sum of a number of cells.
2. Easy Percentage And Currency Calculation
You will need to know how to calculate percentages and currencies on excel, and you will be able to use the shortcuts in order to do this quickly and easily.
For instance, if you want an amount to be converted into a dollar from any other currency, you just have to click on the desired cells and press ctrl+shift+4.
If you wish to turn a number into a percentage, you just need to press ctrl+shift+5 in the desired cell.
3. Copy And Paste Formulas
If you want to copy a formula, you will just need to hover the cursor over the corner of the cell where you entered the formula in the first place.
When a plus sign shows up, simply double-click on it. You will then have duplicated this formula in the remaining cells.
This is very useful when you are calculating a lot of rows of data using the same formula. It saves you a lot of time. For instance, if you are calculating a conversion rate for lots of different pieces of data, this will be very useful.
4. Capitalize Each Word
Lots of PPC adverts are capitalized. You won’t need to worry about this capitalization with a quick formula. If you use the =PROPER formula, excel will capitalize all the data for you.
You will be able to write your advert in lowercase and then have excel capitalize it for you.
5. Create A Broad Match Modifier
You can create a broach match modifier using an excel spreadsheet without having to do it manually.
If you have a list of keywords that you want to match, it would take a very long time to add the + sign in front of each key word to highlight it.
Instead, you can use a formula to do the work for you. Simply use this formula: =”+”&SUBSTITUTE(A2,” “,” +”)
6. Freeze Top Row
When you have excel sheets that have a lot of data on them, you might want to keep the name of the column in view while you are scrolling through the data.
With the ability to freeze the top row, you can keep the certain columns in view while you scroll deeper into the data.
All you need to do in order to do this is to head to the view options and click on the freeze top row option.
7. Find Duplicates
You might be managing a large amount of data that contains duplicate keywords. If this happens, there is an easy way to locate these duplicates.
You just need to head to highlight cell rules – duplicate values. This is very useful because you may have made mistakes and accidentally put information into the cells twice.
8. Sum Values
You can use the SUMIF features that SUM the values that fit into certain criteria. For instance, if you want to add together all the conversions that are for a specific keyword, then you can do this using the SUMIF formula.
It should look something like this: =SUMIF(B1:B7,”keyword 1″,C1:C7).
9. Pivot Tables
Pivot tables are one of the most useful excel features when it comes to PPC. These tables are very useful when it comes to managing a lot of data at once.
It will allow you to convert the data into information that is more manageable to analyze.
You can do this by selecting the data and then clicking on ‘summarize with PivotTable’. Once you’ve done this, you can begin to manipulate the data.
10. Count Working Days
If you only run campaigns during the week, you can divide your monthly budget based on this to work out how much money you have per working day.
This can be done by putting the first and last day of the month in two separate marked fields (A1 and B1) and then use the formula to count the days.
It will also allow you to utilize the tools that excel has to offer to make your life easier!
Using excel to help with your campaign will have a direct positive impact on it, so don’t be afraid to explore the unknown!