If you are looking to expand your business, and get the most out of your potential sales, then you’ve probably come across Google ads, which are a good tool for driving in person and online sales conversions.
If you are a company that sells a lot of products, then it is integral that you use Google ads, in order to get the maximum amount of profit for your business.
Using Google ads may not be as straightforward as it first seems however, as it’s not simply about just keywords and ads.
In order to be successful with your use of Google ads, keep reading, as we take a look at some of the different options it provides, including negative keyword lists, goals, bidding, and remarketing.
How Do Google Ads Work?
Before we jump straight into how you can use Google ads to advance your business, first let’s take a look at how exactly Google ads work. Essentially, they work on a pay per click model.
Determined by audience characteristic, or a specific keyword, Google ads are bid on against others in circulation which have the same targets. Whether or not the Google ad makes it or not is determined by the amount that the individual is willing to pay for the ad.
The ad will win if the cost per click is thought to be worth less than the bid.
Who Is Able To Use Google Ads?
Google ads can essentially be used by any business, being a highly accessible tool for those who are looking to expand. Businesses can use Google Ads regardless of their budget, sector, or business level.
This makes it a great device for both businesses that are just starting out and are looking to grow, or well established businesses that are looking for expansion.
Ways That Google Ads Can Help You To Advance Business Goals
Now that we’ve covered how Google ads work, as well as who they are suitable for, now let’s take a look at how you can use Google ads to help you realize your business goals.
Keep reading to find out how you can run your business in a more effective way, whilst increasing your sales, and save time.
1. Reaching Specific Customers
One of the most effective ways to use Google ads is to target a specific audience. Many businesses will mark their success based on the specific actions that their customers take.
Google ads can help you to monitor these actions to see exactly how your audience is engaging with the advertisements.
Whenever you set a goal, you will be able to observe as your audience is taken through all of the different stages of the advertising process, and how far along they get.
You can also use this as a tool for remarketing, where you can advertise to your audience who have already been a visitor to your website previously.
You can use remarketing either by using the same advertisement on different websites, or by using it on the same website.
2. Develop Awareness For Your Brand
One of the most important things that you can do to help your business to expand is to develop an awareness of your brand. If you want to better connect with your potential customers, then you’ll need to have a strong brand awareness.
Brand awareness is responsible for how customers perceive you, as well as how far they engage with your product or service. If you want to grow your brand, you’ll need to establish this early on.
When you have a strong brand awareness, you’re able to add a sense of value for your customers whilst they are reading the ads. If they feel as if they have a sense of connection with your brand, then they are more likely to engage with you, and subsequently spend money on your product or service.
3. Use Target Ads
If you really want to make sure that your use of Google ads is as effective as possible, then you’ll need to make sure that you’re targeting the right audience. You can do this by targeting a specific audience that has something in common with one another.
The way that you can do this is by choosing a specific theme or style that matches your business, or by targeting specific language or location. Targeting by location as well as job title or industry can be an effective way to use Google ads.
You can also target people who are interested in your kind of service or product, as well as targeting them by age and personality, and more simply by keywords.
Another good idea is to target your audience based on those who have visited your competitors website.
4. Save Yourself Money Through Ads
Using Google ads is a great way to save your business time and money. Because you are targeting a specific audience, you are able to narrow down the amount of people who are witnessing your advertisement.
This is important because they are more likely to engage with your business.
Google ads will allow you to take a smaller amount of people through the sales process, which will in turn, save you a lot of time as you won’t need to get back to as many people.
Targeting also helps you through saving you money, because you won’t need to bid as much.
Using Google ads is great for both businesses that are just getting started out, as well as those that are already established and are looking to expand. You can use Google ads as an effective way to draw potential customers in to your business, as well as saving yourself time and money.