After all, it’s an important question, especially if you’re answering for your certificate on your Google Ads Display.
But just answering the question won’t prove that you understand. You need to do your research on how it can work.
In layman’s terms, the answer is that responsive display ads use machine-learning models to determine the optimal assets for each ad slot using predictions based on the advertiser’s performance history.
But let’s go into a few details about why this is the right answer.
What Is A Responsive Display Ad?
A responsive display ad is an ad that’s developed from only being web-based.
They will resize to fit your screen, so that it’s functional on all devices.
By using a responsive display ad, they won’t only change the size, but the elements inside the ad too.
You can find them on numerous websites and apps, and can be manipulated based on the user’s behavior.
Using machine learning, responsive display ads can streamline the process to deliver ads with a high conversion rate.
Responsive display ads can target specific audiences and demographics much more easily.
Nowadays, Google Ads uses these assets when advertisers create their campaigns.
After all, they’re much more user friendly, and have an interactive design that your audience will appreciate more.
How Do Responsive Display Ads Use Automation?
There are so many assets online that are now powered through machine learning, and that’s exactly what responsive display ads are using.
However, because it’s done through machine learning, it means that these ads aren’t only used for targeting a specific demographic.
While Facebook and Twitter will target an audience based on the user, responsive display ads will look at previous ads.
They’ll check the performance history, such as the content, who it targets, and even more details.
Artificial intelligence doesn’t have to think about what will work on specific demographics.
So by analyzing their performance of an individual element such as the performance they can improve the performance.
It will combine the strongest elements of an ad, and create one that will have a higher chance to generate the clicks and conversions.
However, this is only the abridged answer. The real answer is much more complicated, as it involves a bidding system and budget shifts based on the predicted performance of your ad.
How Can You Use Responsive Display Ads?
It can be painful to work on different versions of a single promotion, so you can use Google to help you.
Of course, if you don’t want to trust artificial intelligence, then you can choose alternative options.
But an easier way is to let the automation do its thing.
Different versions of one promotion is expensive, and takes much more time, so artificial intelligence can speed up the process.
Not only does it reduce the amount of time used, it will also analyze the results of your campaign.
After all, you will have to do it regularly when you run your ad campaign, but using the A.I. can make this less tedious.
Using machine learning, you can take a closer look at the performance of each individual element.
You can see what’s working and what’s not, but you can’t do this as successfully with a single ad with numerous versions.
After all, you will need to change one single element each time, which is frustrating when you can’t change everything at once.
What Are The Benefits Of Using Responsive Display Ads?
Along with enabling you to have a wider reach for your audience, they will save you more time.
Each ad will adapt to environments and places you wouldn’t have considered, and may have struggled to consider when doing independent research, which would have been more time consuming.
Due to having a wider reach, you’ll find that the click-through rates will improve compared to a traditional ad.
You’ll see how it does its own promotion, and Google will simply analyze the performance each day to see how your click-through rates can continue to improve.
From the click-through rates, you may find that you’ll get more leads as there will be higher conversions.
Using Google, you’ll see just how many are used, and then you can adjust the ads so they will deliver better results.
You also shouldn’t forget that responsive display ads are better for multiple screen sizes.
If someone is accessing your site on a website or tablet, they may be pleased to find that the ad won’t impede on what they are doing.
They will monitor your ad’s performance for each ad element.
If you’re worried about whether the headline, the description, or the image itself, then you’ll find that Google will take all of them into account when utilizing them elsewhere.
That makes them great for remarketing campaigns, and so they will only improve your strategies over time.
What Do They Not Do?
Now, to better understand how responsive display ads work and to help you with your certification, I should mention what they don’t do.
After all, responsive display ads won’t use machine learning to create reports, as they predict which ad works for the audience they’re currently targeting.
However, reports are found as the results of an ad campaign, and won’t impact how your ad will perform.
They can also be used on any device, so they aren’t only available for apps. Regardless of your device, you will be able to find a responsive display ad.
These ads will also display a combination of assets that have performed well previously, but they won’t create a brand new one.
Final Thoughts
As you can see, responsive display ads use automation to determine the optimal assets that have performed well previously. However, they only use assets that you have uploaded.
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