Have you ever wondered how landing pages can increase the organic search traffic to your site? You’re not the only one. Landing pages can play a vital role, but only if done successfully.
The best way it does so is by using SEO for your landing pages. Sometimes you forget how important a landing page is to your website, and you may only focus on the item you’re trying to sell. But SEO is just as important here as on any other site.
While SEO works the same on any site, your landing page serves a different purpose. After all, you use landing pages to capture leads, generate sales, and possibly link your visitors to another page on your site.
But how can you utilize SEO successfully when a landing page feels so limited in comparison? After all, it’s only one page on your site. How can you use SEO successfully here?
Add Long-Form Copy To Your Landing Page
Landing pages don’t need to have too much detail to succeed. When describing long-form copy, you might believe it needs to be lengthy, but that’s not necessarily true.
All you need is a long enough copy that provides all the details your guests need.
Copy that is too long won’t help the user experience. However, if you write your copy with enough detail, you’ll find that it will rank higher on the SERPs.
But if you’re worried about the length of your copy, use collapsible divs to make it easier for your audience to navigate through.
Use Visuals And Videos In Your Copy
Historically, more landing pages only have a call to action with a few blocks of text. However, you can get more engagement by using visuals and videos.
These are easier for your audience to consume, and they may pay more attention to images than text.
Visuals are easier to remember than text and can be used to make your content easier to explain. If you use videos, over half of the consumers will prefer your content than if it were only text.
Optimize For Long-Tail Keywords
Long-tail keywords are better to optimize for than head keywords. While head keywords are more competitive, long-tail keywords are often more specific.
While you may think you’ll receive lower organic traffic, your user intent will be much clearer. If you use long-tail keywords, you’ll find they will also rank for different keyword variations, so you’ll still get more user engagement.
You may not think that backlinks aren’t helpful to your landing page, but they can help indicate more trust in your page. If you incorporate backlinks that are both trustworthy and relevant, it will show that your page has value.
While attaching backlinks to your landing page is more challenging, it’s not impossible.
To get backlinks for your landing page, you will need to do more outreach to find relevant backlinks to your page. So, if you find websites with pages relevant to your page, you can reach out to the website to see if they can include a link to your page.
You could even link internally from a significant page on your site to help get more authority on your page.
Publish A Custom URL
You have two options when you publish your landing page. Have the URL as a subfolder of your domain, or have the URL supplied by your landing page builder unrelated to your site.
It should come as no surprise that you should go for the first option. You need to do this because your landing page can take advantage of your site’s domain authority.
If your landing page is added to your existing site, it will have authority and rank higher. Your landing page can thus get the same authority through your site.
So long as you publish a custom URL full of keywords, you should find that your landing page will rank higher in SERPs.
Include Keywords In Your Metadata
You need to make sure that your target keywords are still in your metadata. However, if you’re confused about what to include, we can help. The first tag you need is the title tag. It shows Google what your page is about.
Then, there’s the meta description. Your meta description will briefly describe the page, and it’s always best to have a keyword included here. You’ll find that the meta description will appear underneath the link on your search results.
Include header tags too. Usually, your title will be your only H1 tag. But include H2 and H3 tags, too, with keywords in each heading when necessary. Just don’t go overboard, or you’ll have some problems.
Decrease Your Loading Time
Last but not least, you need to consider the speed of your site. Speed is vital to improving your ranking signal. No visitor likes a slow site, and if they have to wait for over three seconds, they’ll abandon it quickly.
The good news is that you can check the speed of your site through Google Pagespeed Insights and Google Mobile Speed Test.
If you need to speed up your page, you should make sure you use a fast website host, a good landing page builder, and minimize the elements on your page. If you’re concerned about the loading time speed, you need to make efforts to speed it up.
Landing pages can be a great way to increase organic traffic to your website. Even though they aren’t the most detailed pages, you need to implement SEO.
Without SEO, your landing pages won’t get the organic traffic you want, so understanding how it works can help. If you utilize landing pages successfully, you can drive your sales up.
Search engines are the best way to get organic traffic to your site, so make sure they are led to your landing page. Once you’ve utilized this, you’ll get more results through Google and more traffic to your site.