How Many Keywords Per Ad Group?

Figuring out how many keywords you need to use for each group of advertisements can be tricky, and you might be feeling confused as to whether you’re using too little, or too many. The latter is often true, and the term ‘less is more’ is usually better to follow. 

How Many Keywords Per Ad Group?

Many people don’t realize that adding in too many keywords can be detrimental, and saturating your PCC account isn’t the way forward when you’re trying to formulate the perfect advertisement.

If you want to find out more about how many keywords you should use per ad group, as well as some other helpful tips, keep reading, as we take a look below. 

Just How Many Keywords Should I Use Per Ad Group? 

If you’re wondering exactly how many keywords you should use per ad group, there is no hard and fast rule. You can however, safely assume that around 20 – 25 keywords per ad group will more than suffice. 

If you exceed 30, you’re essentially saturating your advertisement. In order to create an incredibly specific piece of copy, you’ll also need to make sure that your keywords are all closely related to each other, and not merely loose, disjointed words. 

Keeping your keywords from the 20 – 25 mark will allow you to create a well versed copy, more than 30 will not likely flow in the way that you want it to. 

Reasons To Limit Your Keywords

There are several different reasons why you shouldn’t saturate your advertisement with an influx of keywords, and simultaneously a whole host of benefits for keeping your keyword number in the lower range.

Below, we take a look at why it’s important to pay attention to the number of keywords you’re using in your advertisement

Relevance To The Advertisement

One of the key reasons why you shouldn’t inundate your advertisement with too many keywords, is because it simply isn’t necessary when trying to drive the correct audience to your advertisement. 

All you need to do to get the right audience interested in your advert, is choose the correct keywords that are relevant to the ad.

This will allow the correct audience to be drawn in by Google, and subsequently increase your CTR, which is your click through rate. This, in turn, will lower your spending. 

You Can Improve Your Quality Score With Fewer Keywords

How Many Keywords Per Ad Group?

Another reason why you shouldn’t use too many keywords in your advertisement is because it could lower your quality score. Quality score is a feature that scores all of your ad campaigns on a scale of 1 to 10.

If you get a higher score, this means that your keywords are helping to drive the correct audience to your website. If the score is lower, then you’re not attracting enough, or the right audience. 

The way that this scoring system works is by working out if your keywords are correct, and match those that are being searched by potential customers. This is why it’s important to focus on quality, rather than quantity.

If you use too many keywords, then you could be potentially drawing in the wrong audience. 

Focus on using the right keywords, and sticking to those, rather than saturing it with potential keywords that might not be a match for your target audience. 

Difficulty Of Maintenance

Another thing that you need to consider in terms of keywords in your ad, is that if you use too many keywords, it could become impossible to maintain.

It’s difficult enough to manage a Google ads account as it is, with all of the different components that come into play, especially if you’re a smaller business. 

In order to effectively maintain a Google ads account, you have to pay attention to maintaining bidding, budgeting, adding negatives, and optimizing ad copy.

If you add in too many keywords, then maintaining these tasks could prove to be impossible. Your account will suffer as things will begin to fall through the cracks. 

Improve Budgeting 

Using fewer keywords is also a great way to effectively practice budgeting within your business. When you are partaking in an ad campaign, you will need to have a set daily budget to work from.

In order to get the maximum ROI, which is the return on investment, then you’ll need to limit the number of keywords you use for each advertisement

For example, if you used 60 keywords within any given ad group, and you had a budget of one dollar for each keyword, then you would only be able to afford one click per keyword. 

Your Campaigns Could Be Turned Off 

This is a fact that many people aren’t aware of, and it could be detrimental to your business.

Once you exceed your daily budget for your campaign, Google will automatically turn off the advertisement until the following day, so no more people will be able to see and engage with it. 

When people search the keywords relevant to your advertisement, it will simply not pop up as one of their results.

If you use an excessive amount of keywords, saturating your advertisement with the wrong audience, then you will be drawing in the wrong crowd entirely, and as a result, have your campaign turned off early. 

Final Thoughts 

Using the correct amount of keywords is incredibly important when trying to establish your business and draw in the right audience.

If you use an excess of 30 keywords, then you risk saturating your advertisement, and driving traffic to your website that isn’t interested in your ad. 

It is better instead, to focus on quality, and choose the right kind of keywords that will resonate with a smaller audience in order to help your business grow.

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