How Much Does It Cost To Advertise On Instagram? [A Guide]

Are you wondering how much it costs to advertise on Instagram?

How Much Does It Cost To Advertise On Instagram? [A Guide]

Well in this article we are going to talk about everything you need to know on this topic. This guide is sure to have everything you could possibly need to know. 

So, without further ado, let us dive right in and get started!

Are Instagram Ads Worth it?

The advertisement schemes on social media can be very beneficial. There are obvious benefits for those of you that decide to pay for ad impressions on Instagram.

It may even be better than continually running campaigns and promotions that originate from your business account. 

Below we are going to talk about some of the main reasons that Instagram ads will be worth it. So, without further ado let us dive right in and get started!

It Has Advanced Targeting

There are more than one billion people that use Instagram. Because of these incredible numbers it is actually second most popular next to Facebook.

These social media platforms have quite an impressive method of data targeting. This system is what makes the ads on Facebook work so well. 

It Has Higher Engagement Rates

Instagram is well known for having an incredibly high engagement rate. This happens as a result of paid ads.

The pictures on Instagram get about twenty-three percent more engagement than pictures that are shared on Facebook. However, the brands on Instagram claim that they have about four percent of a following that see their content. 

While this is improved it is still a good idea to pay to play so that you can more easily expand your reach and visibility with the benefit of paid ads. 

It Has External Links

At the moment Instagram does not have clickable links in their organic posts. If you want to include a link you can add one on the caption or message.

If you get Instagram advertising you can also have outside links that will help you to designate a location URL to a website or an external URL. This allows you to track the traffic on your Instagram ads.

It Allows You To Make Longer Videos

Instagram feeds as well as Explore videos can be a maximum of sixty seconds in length. Stories are normally about fifteen seconds.

However, if your ads are within these three placements you will be able to show about two minutes of video. Just this will allow you more chances to get your brand and the features you offer across. 

How Much Do You Pay for Instagram Ads?

It is time to take a closer look at what the average cost per click (CPS), cost per engagement (CPE), and cost per thousand impressions (CPM) will snake you on Instagram. 

So, without further ado let us dive right in and take a look at how much these ads will cost. 

How Much Does It Cost To Advertise On Instagram? [A Guide]

What Is The Cost Per Click?

In 2021 the cost per click ranged between $0.40 and $0.70. This number takes into account all the clicks that will happen on any ad you put up. This includes any likes, clicks, reactions, comments and shares. 

If any of your ads have a destination URL in 2021 the cost per click will be between $0.50 and $0.95. 

What Is The Cost Per Engagement?

In 2021 the cost per engagement was between $0.01 and $0.05.

What Is The Cost Per Thousand Impressions?

In 2021 the cost per one thousand impressions was between $2.50 and $3.50 this was for a better performing campaign and for the respective ad sets.

As far as CPMs are concerned there have been studies on Facebook have shown that this number tends to be higher than on Instagram.

Instagram Versus Facebook

Both Instagram and Facebook use an identical ads manager. Because Facebook has been around for so long, it has a ton more data and far more ad placements in comparison to the much newer Instagram.

Instagram’s ads has the tendency to be more pricey than Facebook.

What Influences The Cost of Instagram Ads?

In this section we are going to talk about what things influence the cost of Instagram ads. So, without further ado let us dive right in!

Let’s Talk About Your Campaign Objective

If you have an advertising campaign then you may find that your costs will be higher automatically or automatically lower. Which one is relevant to you will depend on what you choose and how you relate to your target audience. 

Let’s Talk About Your Audience Size

How big your audience is can affect how much money you pay. For example, if your target is a broad audience then you may have a lower cost.

This is because there are not a lot of competing groups. But when you start to narrow down your audience by aiming for a certain age range or location you may see a higher cost in retargeting these campaigns. 

Let’s Talk About Your Budget

What your budget is can make an impact on the cost of ads. This is because it can take a longer amount of time to actually learn what you are doing.

If your ads are engaged with quite a lot on Facebook or Instagram then you may find that you will have a lower cost over time. 

Final Thoughts

Well, that is all we have to say on how much it costs to advertise on Instagram. We hope that this guide has been helpful in showing you what you need to consider when you are looking to get into Instagram advertising

It can be a hugely helpful tool and with the right interaction and enough clicks it can be fantastic. Just make sure to do your research so that you get a better idea of what to look out for when you are considering getting advertising for Instagram.

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