You probably know of a few and follow a few yourself, and you understand just how much power they have on social media.
However, do you know what a micro-influencer is? We wouldn’t be surprised if you don’t. They are very similar to regular influencers with a couple of differences, but we’ll be going into that a little bit later.
If you know what a micro-influencer is, you are probably here because you want to learn how to become yourself… and we’ve got you covered!
So for those of you who don’t know what a micro-influencer is, let’s clear that up now.
A micro-influencer is very similar to a normal influencer, but rather than having a huge following, they have a much smaller following.
Typical influencers have anywhere from 200k followers to 1 million followers on their social media pages, but the bracket to qualify as a micro-influencer actually falls between 3,000 followers and 100k.
Though the bracket does go up as high as 100k, most micro-influencers don’t have more than 25k followers.
Though it might seem like the follower level of micro-influencers is a bit small, you’d be really surprised to know that micro-influencers actually have higher engagement rates than full-blown influencers.
As an influencer of any kind, you want high engagement rates on your content. You want people to like and comment and share your content, and it turns out that micro-influencers do the whole engagement thing a lot better.
One of the main reasons for this is because they have a smaller follower base, there are fewer bots and spam accounts following the page, so as a micro-influencer, you will have a higher quantity of organic followers.
How To Become A Micro-Influencer
Becoming a micro-influencer is a bit easier than becoming a standard influencer because you are catering to a smaller audience.
When you’re first starting out, you don’t need to worry about the number of followers, but rather the amount of engagement your page is getting.
So let’s have a look at some tips that will help you become a micro-influencer!
1. Find Your Niche
The first thing you need to do is find your niche. There are thousands of influencers and pages that cater to one specific topic or theme, so in order to stand out, you need to find your own niche.
If you start a social media profile and it’s unique, you just have to make sure that it’s popular enough for other people to enjoy too.
2. Post Consistently
If you want people to actively engage with your social media you have to make sure that you’re posting consistently.
People don’t like to follow accounts that aren’t very active, even if it’s an account that is catered toward something they love.
While you don’t need to post daily, you should definitely post every 2-3 days and you also need to make sure that you are regularly posting to your story (especially if you’re using Instagram!).
You also need to make sure that you’re actively engaging with your followers by liking comments and replying to them.
You also need to make sure that you’re using the right and relevant hashtags so your posts will be reached by more people.
3. Show Other Brands That You Are Open To Collaboration
Showing other brands that you’re open to collaborating with them will drastically help your own brand. You can do this by carefully customizing your profile’s bio.
You’re more likely to get collaboration offers if you have a decent following and you have multiple social media accounts across all platforms.
You can put a message in your bio that is as simple as “open to collaborations” or something across those lines.
When other brands can see that you have a good reach, and lots of exposure and they know beforehand if you’re open to collaborating, this makes collaboration a whole lot easier.
Collaborations are also a great way for two brands of similar themes to gain new followers and even more exposure.
4. Check Out Influencer Marketing Platforms
If you’re serious about becoming a micro-influencer, then you should definitely consider signing up for an influencer marketing platform.
These platforms are designed for you to scout, choose and track influencers and support and follow any marketing campaigns they are currently running.
There are lots of these influencer marketing platforms out there, but to get you started, some of the most popular ones include Social Bakers, Heepsy, and Fourstarzz Media.
5. Make Use Of Tagging
This tip goes quite well with the collaboration tip. The tagging feature is put on social media for a reason, and when you’re advertising anything you should always tag the account or brand associated with it.
As a micro-influencer though, you do have to be careful how much brand advertising and tagging you’re doing. People are following you because you post things that they like, not because they want things advertised to them.
They already get enough unwanted advertisements from social media as it is!
Keep tagging infrequent and if you are going to implement it on your platform, try to keep it as on brand as possible. Your followers are following you for you, not for the advertisements!
Conclusion
Micro-influencing is a bit more easily achievable than a full-blown influencer status. But because being a micro-influencer involves catering to a smaller audience, you have to make sure that your content is a bit more personal.
You also have to make sure that you are actively engaging with your audience. They want to feel like you care. That in turn, will make them care more about what you are sharing.
Use the tips we have provided for you here for your own micro-influencer path and see what works best for you!
These days, everything is online. You can’t get your business anywhere without a great online presence. With search engines forever changing, it’s difficult to stay on top of it all! That’s where I’ll come in.
Hello, my name is Jack O’Neil and I have been in the marketing industry for almost 10 years. I focus on online marketing, SEO, advertising, and more.
