How To Find A Brand Ambassador

In the world of marketing, reputation and profile are key when it comes to getting large quantities of sales.

While you may think that means you need to just present yourself in a certain way, or you need to get consistently good reviews from your customers, there’s actually a lot more you can do that will help more. 

One of the best ways you can improve and solidify a good reputation is by getting personal referrals from other trustworthy businesses and people who also have high profiles.

This is where brand ambassadors come in.

But what is a brand ambassador and how do you find one yourself? We’ll be going over everything you need to know in this article! 

What Is A Brand Ambassador? 

So before we get into how to find a brand ambassador, it’s important you know exactly what one is. 

In short, a brand ambassador is a real person who represents and advertises a company. They will advertise the company’s products, services, and reputation, both online and offline.

The more the brand ambassador is someone who is respected and well known, the more success they will generate for your company. 

How To Find A Brand Ambassador

Now that you know what a brand ambassador is, it’s time to go out and find one! However, if you’ve never had a brand ambassador before, you might be a little lost on how to find one. 

But don’t worry! We’ve put together a little list of ways you can go about finding a brand ambassador. So let’s take a look! 

1. Brand Ambassador Application Form

First and foremost, you’re going to need a way for potential ambassadors to apply for the role.

Creating a form keeps everything organized and clean, and avoids your social media and email inboxes getting clogged up with messages. 

A form also outlines everything you will need from your brand ambassador, gives your company a bit more exposure, and it also gives you some meaningful content to promote. 

You don’t want to make your application form too complicated, because you need to keep track of all your applicants.

Typical brand ambassador application forms usually consist of the applicants’ name, email, phone, number, address, and any social media profiles they may have. 

You can ask them an extra question or two if you want to get to know them a little bit better, but try to keep the application form short, sweet, and to the point. 

You also need to make sure that the application form is easy to find and extremely accessible.

The best place to keep the application form for people to find is your website. Add a link in your social media bios that will take any applicants straight to the page too! 

2. Announce Your Brand Ambassador Opening On Social Media

If you’re looking for a brand ambassador of your own, then you’re likely to already have a decent social media presence. 

When you do have this social media presence, you should definitely be using it to announce that you’re looking for a brand ambassador. 

Get creative with how you advertise and announce your brand ambassador opening on your socials. Create eye-catching posts and graphics to grab the attention of your followers.

Make a short 10 to 30-second advertisement video for your Instagram account. If you utilize YouTube, you could maybe make a video outlining what you’re looking for in a brand ambassador. 

Have a look at some other companies who have brand ambassadors and see how they went about it. See if their way inspires you! 

However you go about announcing it, make sure you include all the relevant information potential brand ambassadors need to know, and always add a link to where they can apply! 

3. Give Incentives & Package Inserts

If you regularly send merch out to customers, this is a great way to kill two birds with one stone and advertise that your company is looking for brand ambassadors. 

When you are ready to add a brand ambassador program to your company, you want to invite them in by giving them incentives.

You need to make sure these incentives are exclusive and you want to convince these potential inductees that being a brand ambassador for your company is a perk they should want. 

Going back to sending out merch, you can include a little leaflet or poster advertising these incentives and perks, showing people what being a brand ambassador for your company will entail.

If you do go down this route, just make sure that you actually follow through with these incentives. Don’t advertise perks and promises that you can’t keep. 

4. Utilize Instagram Stories 

If you use Instagram for your company, then you definitely want to utilize the story function. Create a story highlight that is completely dedicated to your brand ambassadors! 

You can add information about the brand ambassador program in this highlight and you can also showcase your ambassadors here.

This is a great way to show that your brand ambassadors are more of a community and team, and it will be more inviting for others to join themselves. 

Because Instagram lets you pin these story highlights underneath your bio, it will make all this information very accessible to visitors.

Make sure you include links to your brand ambassadors’ pages, as well as a swipe-up link to your brand ambassador application form. 

Instagram story highlights are a great way to reach more people without being too invasive or annoying. Anyone who is clicking on your stories or highlights usually wants to be there! 


Though you can reach out to potential brand ambassadors manually, these tips are perfect for saving time and reaching people on a larger scale. 

It may take a little while to accumulate brand ambassadors for your company, but if you follow these tips, get creative, and have a clear brand ambassador program prepared, you won’t have to wait long to see results.

Brand ambassadors are a great asset to have, so go out and find some today!

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