As a business owner, you are always looking to boost the online visibility if your business. You want to increase traffic volume and do everything you can to get lots of views on your site!
In order to do this, you have one big choice to make. You have to choose whether to go with SEO or PPC marketing in order to boost your site. But how will you make your decision?
This article will run through the SEO and PPC marketing strategies to help you to decide which one is best for you.
What Is SEO?
SEO stands for Search Engine Optimization. This is the process of ensuring that your website ranks high in search engine searches when certain keywords are searched for.
This is based on the content of the webpage, the reviews, and the backlinks to other sites. Search engine crawlers roam through the web to find the best sites for SEO.
SEO is a very successful service that is very commonly used in the business.
What Is PPC?
PPC refers to pay per click. This is where businesses pay for space on search engines to advertise their business. You purchase this space in order to bring your keywords into the top results.
IS PPC Or SEO Best For Your Buisness?
This depends on what the goal of your promotion is, the industry you’re in and the type of product or service that you provide, as well as many other factors.
PPC Vs SEO
In order to give you all the information that you need to make the right decision for your business, we need to look at a few factors to compare the use of PPC and SEO.
Expenses
SEO comes out top, here. SEO doesn’t cost any more than you are already paying, as it is a free resource. Really, SEO is just a way to make the best use of the internet, and so there is no extra cost in doing this.
However, as we all know, it is very difficult to find success when you are working with free resources, as there is a lot of competition. You will need to work very hard to make use of SEO.
You can work on improving your SEO by updating content to make sure it is of good quality, providing backlinks, and using keywords. There are some programs available that can help you to make the most out of SEO.
PPC, on the other hand, does require you to part with some money. You will have to pay a fee every time someone clicks on the ad. These ads are created using keyword popularity.
You may get more direct results from PPC, however, it will cost you. You should make sure that you set aside a budget for these costs.
Traffic
Traffic is what we are all here for, whether we are using SEO or PPC. Research has shown that while SEO requires a lot of time to begin with, it usually pays off very well in the long run.
So, using SEO, you will get more traffic for a lower cost if you are willing to put the time and effort in!
While it might feel like you get high traffic very quickly when using PPC advertising, a lot of money was spent on getting you there, so make sure that you take this into account.
With SEO, you will be building more organic traffic, which is much more likely to last and will build your business more effectively in the long run.
Results
When we think about SEO and PPC, we need to have a look at the results of the promotion. You don’t just want to increase the traffic to your site, you want these people to turn into customers.
This is where the tables turn slightly. While SEO has come out on top in terms of lots of other things, PPC does quite well when it comes to follow-through.
This is usually because if someone clicks on the advert, they are much more likely to buy the product because the reason that they clicked on it was that they were interested.
This doesn’t mean that PPC is the answer, though. SEO creates high-quality leads and can bring in people who weren’t directly looking for your site.
Time Investment
SEO is a long term solution and it will bring long-term results. PPC is more immediate and you will see some immediate results when opting for it.
SEO will take more time to begin with, to set up and put in place. However, it won’t require a lot of time to monitor and manage the website once it is set up. PPC needs constant management, but you won’t have to put big chunks of time into it at once.
Which One Is Better?
So, overall SEO has a better return on investment (ROI). While PPC will always have a place in marketing, SEO seems to offer most companies a better return on investment.
This does depend on a few different factors, such as what your business is, what the product is, and the stage of your business.
Pros Of SEO
Free
SEO is free of charge. You will have to spend some of your valuable time on it, but in terms of actual costs, it doesn’t cost anything.
Localized Traffic
You can improve your traffic using SEO, meaning that more people will visit your site and hopefully interact with your business.
Mobile Friendly
SEO is great for mobile devices. This is good because it will have very good site speed and mobile traffic won’t suffer because of its link to SEO.
This also means that it is customer friendly. You will get a lot of traffic to your site from SEO and then when they reach your site it will be easy to navigate and professional content.
Disadvantages Of SEO
Targeted By Competitors
If you rank high because of your effective SEO, then you will be a big target for competitors. This could pose a threat to your business.
Changes
When it comes to SEO, the things that are effective can change. If you are at the top of a search page one day, that doesn’t mean that you will be forever. Make sure to keep up to date with these changes so that your business doesn’t suffer because of them.
Slow Results
It is a very slow process to become successful using SEO. You need to make sure to update your site often and you shouldn’t jump to conclusions that the SEO isn’t working.
No Promises
While SEO is usually a good way to see results, it can’t be promised! Your site might be improved but it still is hard to get the site noticed.
Final Thoughts
It is very important to consider SEO vs PPC when you are choosing a way to market your goods. Depending on how you choose to advertise, you want to make sure that you’re noticed online.
Each marketing strategy has its own pros and cons, so consider your individual business needs when you make your decision.
These days, everything is online. You can’t get your business anywhere without a great online presence. With search engines forever changing, it’s difficult to stay on top of it all! That’s where I’ll come in.
Hello, my name is Jack O’Neil and I have been in the marketing industry for almost 10 years. I focus on online marketing, SEO, advertising, and more.
