If you are wanting to get into the world of PPC so that you can give your business the success it deserves but are struggling to make sense of what PPC is and how it works, then these resources are perfect for you.
Before we get into these resources though, we will talk a little bit about what PPC is as a way to introduce you to it.
What Is PPC?
PPC, or pay-per-click, is a technique in which marketers place advertisements on platforms such as Google Ads and pay a charge every time someone clicks on them.
Search engine advertising, which allows marketers to pay for ad placement in a search engine’s sponsored links, is one of the most common types of PPC.
When someone searches for a term relating to their company offering, this works.
Benefits Of PPC
If PPC is functioning properly, the ROAS (return on ad spend) should be high, because a visit to your site is worth more than what you pay for it.
However, it is not as simple as simply paying for clicks and obtaining traffic; there is a lot that goes into creating a great PPC campaign.
It entails selecting the correct keywords, organizing those keywords into well-organized ad groups and campaigns, and creating conversion optimized PPC landing pages.
PPC advertising is perfect for small businesses because you can pick how much you want to pay on each keyword, allowing you to control how much you spend when your advertisements are shown.
In essence, this ensures that the money you spend on advertisements isn’t squandered because you’re more likely to attract individuals who are interested in your goods.
Here are some of the most valuable benefits from using PPC:
Budget Flexibility
Advertisers can set aside money for PPC advertising. You may swiftly increase your ad spend based on your results, or you can take a pause and cease investing.
Targeting Options
Users may target certain audiences based on their search history, browsing history, demographic information, and so on. You may maximize impressions and reach particular audiences by testing and experimenting with various targeting choices.
Trackable And Measurable
Google Ads and Google Analytics may be used to track and measure the performance of PPC ads. These tools provide real-time clicks, conversions, and impressions.
Keep Ahead Of Competition
To prevent your competitors from dominating the search engine results pages, target brand-related or competitor-related keywords (SERPs).
Learning PPC
While most PPC systems have a learning curve, owing to the availability of free lessons and video content accessible online, it is absolutely possible to learn how to design outstanding campaigns using platforms like Google Ads and Facebook Ads.
1. Google Adwords
There is no denying that Google is the undisputed king of PPC advertising. To be successful, you must be familiar with the Google Adwords platform.
Fortunately, Google provides a number of free courses and official documentation. Even better, the courses are self-paced, allowing you to learn on your own time and with peace of mind.
You’ll also learn how to start researching keywords, which are the cornerstone of all excellent advertising.
After learning how to create a new campaign and generate dynamic ad text, you will be shown how to optimize advertising to obtain more clicks, conversions, and, ultimately, a higher return on investment (ROI).
2. Bing Ads
These courses walk you through the whole process of developing, administering, and optimizing a Bing advertising campaign.
And, while Bing is usually seen as a secondary search engine in comparison to Google, it is still a profitable road to follow for businesses seeking online momentum.
The knowledge you’ll gain in this course can either be learned from years of experience or essential skills that can be learned in a few hours.
3. Lynda
LinkedIn owns this online learning portal, which specializes on expert-led training. They provide a variety of PCC classes, ranging from beginning to intermediate methods.
You may have access to over 6,000 courses for $19.99 each month. The PPC courses cover everything from advanced targeting approaches to account structuring and auditing.
A fantastic resource for staff wishing to take on PPC tasks or business owners looking to better understand the services they provide.
4. Udemy
This course will take you through the fundamentals of Pay-Per-Click (PPC) advertising, from its definition to its benefits, as well as its relationship with Search Engine Marketing (SEM), the various components of PPC such as marketing terms, Display Network, organization structure, billing models, Keywords, text ads, ad extension, and more.
Over 11,000 people have taken the 2017 PPC course, which has a 4.8 out of 5 rating. If you want to learn how to utilize PPC to increase website traffic or remarketing to former website users, here is the place to start.
5. Wordstream
Wordstream provides proprietary programs such as their Adwords Performance Grader, which looks at your current campaigns and tells you where you can improve. But it’s their massive library of PPC training materials that truly sets them apart.
Even better, you don’t have to be a Wordstream client to access the majority of their content.
6. PPC Hero
PPC Hero is the go-to website for everything PPC. There is something for everyone, from instructional blog pieces to toolkits and webinars. Learn everything from Adwords Smart Display to using Excel to collect PPC data.
You won’t find mundane updates and lessons here. The CXL Institute takes pleasure in providing informative, in-depth publications, seminars, workshops, and conferences. A/B split testing, email marketing, and other topics are frequently discussed.
Google actually teaches some of its workers by sending them to CXL Institute classes, so you know you’re learning from the best.
8. KlientBoost
Klientboost is a well-known resource in the field of internet marketing. They are well-known for assisting customers in creating conversion-focused landing pages and PPC campaigns that increase traffic and money.
They provide a variety of courses, some more difficult than others. Their 7-Day Adwords Toolbelt course is jam-packed with valuable information.
9. Unbounce
Unbounce is software for creating landing pages. If you intend to manage PPC ads, you will almost certainly need to learn how to develop landing pages. What exactly is a landing page? It is any web page that is especially designed with conversion in mind.
To limit the possibility of visitors becoming sidetracked on the website or clicking exit before finishing the conversion phase, PPC advertising will typically contain a link to a landing page rather than the website homepage.
10. The Ultimate Guide To PPC Advertising
Richard Stokes’ book is available on Amazon for about $20.00. Richard is the creator of AdGooRoo, a digital intelligence organization, and he has a unique perspective on the world of online paid advertising.
He offers his unique tactics for increasing click-through rates, stealing impressions from competitors, and much more in this book.
Tips For Putting PPC Into Practice
Now that you have a great start to understanding how PPC works, here are some tips on how to apply it to your next campaign.
Choose A Platform
The first step in launching a new PPC campaign is deciding which platform to use.
Although Google Ads is the most popular PPC campaign among marketers today, did you know that social networks such as Twitter and facebook also provide pay-per-click advertisements?
Picking An Ad Type
Each platform will provide you with alternatives for the sort of ad on which you wish to pay for clicks. On Facebook, for example, you can select a single image, a single video, or a slideshow as the main asset of your ad.
Create A Budget
The amount you’re prepared to spend for clicks on your ad placements will be determined by your PPC campaign budget.
On Google Ads, you’ll set a daily budget, whereas on Twitter and Facebook, you’ll choose the increments in which you want your payments to be made.
Businesses that want to incorporate PPC into their marketing strategy should expect to pay between $1 and $50 per click for ad placement on the Google search network.
This translates to a monthly cost for PPC advertising of $1,000 to $100,000 on average, depending on how much an individual wants to invest and the size of their market.
Summary
PPC helps you to reach consumers that would not have found your business naturally, which is wonderful for brand exposure. Running advertising allows you to tap into the massive audiences that use platforms such as Google and Facebook.
This is just one of the many benefits that come with PPC, so follow the advice in this article and using any of the mentioned platforms to learn what you need to know about PPC will bring you nothing but great things for your business!
These days, everything is online. You can’t get your business anywhere without a great online presence. With search engines forever changing, it’s difficult to stay on top of it all! That’s where I’ll come in.
Hello, my name is Jack O’Neil and I have been in the marketing industry for almost 10 years. I focus on online marketing, SEO, advertising, and more.
