In this day and age, it’s quite difficult to have a good marketing strategy without investing in some form of digital marketing.
The only issue is, if you’re not very internet savvy or you’re a bit behind on what’s popular, it can get confusing on where to start.
But there are so many digital channels that you can use to your benefit! Certain digital channels will suit your business more than others, but you need to know what the options are first.
In this article, we’ll be going over exactly what digital channels are, as well as 5 of the best digital marketing channels you should definitely be utilizing. So let’s get started!
What Are Digital Channels?
So, before we get into the list, let’s take a look at what digital channels actually are.
Also known as online marketing channels, digital channels are basically places on the internet in which you communicate with your customers.
As long as it’s online, anyway that you use to get your services or products to your target audience is considered a digital channel.
This might seem a bit vague of a description for some, but that’s why we’ve included a list of 5 of the best kinds of digital channels in this article.
There are plenty of different digital channels available, and once you’ve read the list, you’ll have a much better idea of what a digital channel actually is.
All forms of digital channels vary in how useful they are for each business. There are some kinds of digital channels that will be pretty useless to your particular business, but there will also be some that are incredibly useful.
Depending on your budget, it’s in your best interest to use more than one digital channel, so you’ll have better engagement and reach.
You’ll have to do a bit of research beforehand to see what your target audience’s online habits are, but once you know, you’ll know exactly where to target your marketing.
5 Of The Best Digital Marketing Channels
Now you have a better understanding of what a digital channel is, let’s take a look at 5 of the best digital marketing channels that are currently available.
Each of these digital channels will help your business with different things, and their effectiveness will depend a lot on the online habits of your target audience, but each one is worth pursuing in its own right.
1. Search Engine Optimization
Kicking off this list, we have Search Engine Optimization, also known as SEO. Search Engine Optimization is the process by which you go to optimize your website and social media pages for search engines.
When any of us type in a search query on one of the search engines, we usually click one of the first three to four links that come up on the results pages and we rarely check anything past the first page.
When your website is optimized for SEO it has a better chance of appearing higher on the search results page.
Regardless of your target audience or marketing strategy, SEO is a really important digital channel that every business should utilize.
2. Social Media
Another important digital marketing channel that should be utilized by businesses is social media.
Regardless of the demographic, practically every person in the world uses social media these days and it’s one of the best ways to get your products and services noticed.
Two of the most popular social media platforms that work really well for advertising and marketing are Facebook and Instagram, but there are plenty of other platforms to check out, including Twitter, and even YouTube.
It purely depends on your audience and their habits.
If your audience spends most of their time on Instagram but no time on YouTube, then you’re going to use Instagram as your channel.
You should also try to maintain multiple social media accounts if you’re able because this will help with your overall reach.
3. Email Marketing
Email marketing is one of the older iterations of digital marketing channels on this list, but that doesn’t mean that it isn’t effective!
Email marketing works so well because it allows you to communicate with your customers and advertise your services without being annoying or too invasive.
You can use email marketing to send your customers things like newsletters, and promotional emails, and you can also utilize triggered emails, which will only be sent after a certain action has been performed (i.e. customers add a product on your website to their cart, but they abandon it).
It’s also a great digital channel because you don’t really have to spend any money on it. This is especially beneficial for smaller businesses with smaller budgets.
4. Pay Per Click Advertising (PPC)
This form of digital channel is a type of search engine advertising that lets you put your business at the top of the search engine results. In a way, it sort of lets you bypass SEO, but you do have to pay for this perk.
With PPC, you’re only charged when someone actually clicks on the link as well, so even if you have a smaller budget to play with, you can try this digital channel out and see if it works for you.
5. Content Marketing
Content marketing is all about the creation of “targeted content”.
This content can be anything from blogs, infographics, news stories, or videos and it is designed to generate traffic to your website.
You have to make sure that if you use this channel, all the content you create is consistent and high quality, so you have to be committed to doing the work with this one.
These are just some of the digital channels available to you, but there are plenty more out there you can play with too!
Try out some of these digital channels today in tandem with your marketing strategies and see what works best for you.
Do your research and get to know your target audience so your digital channels will reflect them!