Engagement is one of the most important metrics that Facebook uses to measure how often someone interacts with your Facebook page.
This is an incredibly important part of the marketing funnel, as the more engagement that your page has, the more people are going to see your content, the more people that are going to be exposed to your products, and therefore the more people that are likely to purchase your products.
So what are engagements on Facebook?
This is the topic that we are going to cover for you today! We’re going to cover everything there is to know about engagements on Facebook so that you can improve your marketing stats, and so that you know what works best for you and your brand.
Let’s find out everything we need to know about engagements on Facebook down below!
What Are Engagements On Facebook?
Engagement is the term that is used to describe how often someone has interacted with your page.
This is typically measured through how many times someone has liked and followed your page, as well as how many times they have reacted, commented, and shared the content that you post.
This will be incredibly important for boosting your brand’s recognition, and for hopefully increasing your conversion rate.
If not many people are interacting with your page, then Facebook recognises this. Its algorithm will then hide your content from people, even if they are following your page, and means that less people are likely to see and interact with your content.
So it will be important to try and boost your engagements as much as possible, as the opposite is true, too. The more people that interact with your content, the more likely Facebook is to show it to everyone who it thinks will be interested in the content that you post.
You can try and do this without spending too much on advertising, but it is incredibly difficult to boost organic engagement.
You can always throw a competition where people have to react and comment to enter, however, too much of this will come across as spammy, and Facebook may punish your page.
It will be important to post a variety of content so that Facebook can see that you’re posting relevant content, and then people are also more likely to engage with this more varied content.
What Is The Difference Between Engagement And Post Engagement On Facebook?
Okay, so we now know that engagement is the term used to describe when someone interacts with your page. But what about post engagement? And how does engagement differ from post engagement?
The two are relatively similar. What makes post engagement different from engagements is that this denotes when someone has specifically engaged with the content that you have posted. So this is typically measured from reactions, comments, and shares.
The more someone engages with a particular post, then the more likely Facebook is to show this post to your followers.
Both engagement and post engagement are highly important, and you will need to work on getting both of these metrics to show results.
It’s all well and good getting excellent engagement with your page, but if you don’t get good post engagement, then these new followers aren’t going to see the content that you are posting.
What Is The Difference Between Engagements And Views On Facebook?
Another metric that Facebook often uses is views. So how do views differ from engagements? Which is more important for you and your brand?
Views is the term used to describe when someone has just seen your content. This can either be from organic means or by boosting your post via Facebook ads.
However, views simply show just that – it doesn’t mean that this potential customer has engaged with your content in any way.
Engagement on the other hand will of course show you how often someone has interacted and engaged with your content.
This is arguably more important than views, as it shows that you are posting content that these people are interested in and find relevant.
Which Is Better: Engagement Or Reach?
So as we have covered above, engagement is always better than reach.
The reach metric will always be higher than your engagement metric, as this shows how many times someone has seen your content. It doesn’t show you whether someone is interested in your content or your product.
Engagement, however, can be used to show how many times someone has interacted with your content and found it relevant to them.
So you can use your engagement metric to see which type of content does well on your page, and which content you will need to do more of.
This will then boost the post engagement, which will then mean that more people are likely to see the stuff that you post.
Your best way to boost engagement organically is to post exciting content that your followers will want to engage with.
You can then encourage shares so that your content is exposed to other potential customers who have similar interests.
Alternatively, you can invest in Facebook ads to find people who have similar interests to a particular demographic that you wish to target.
So there you have it! You now know that the term engagement is used to describe when someone has interacted with your Facebook page.
Even though your follower count may be high, Facebook doesn’t always show your content to them.
So if you can boost your engagement and your post engagement, this will then make Facebook more likely to show your content to more people.
You can of course pay Facebook ads to boost your content and show it to more people.
This is one of the most effective ways of boosting your engagement and getting new people to come and interact with your page.
However, you will then have to budget this into your ad spend so that you can give it the budget that it deserves.
In short, you will need to post exciting and engaging content so that people will want to engage with your page more.