Have you made a site, but you notice that you’re not getting the right amount of traffic that you want? If you’re struggling to engage with your customers and convince them to buy from you, why not utilize a lead page to help you?
Lead pages are a great way to lure your audience in with a free incentive to give them a taste of what you offer. If you’re interested, we can help you.
This article will tell you everything you need to know about lead pages and how they differ from your landing pages.
What Are Lead Pages?
A lead page is a page where your audience gives you their email address so that you can send them something. These are usually pages where your customer can sign up for a newsletter or download an ebook.
It’s essentially a way to get your visitors’ contact information so that you can collect leads and encourage them to purchase something from you. These are a great way to keep customers and make sure that they’ll remember who you are.
How To Make A Good Lead Page
Now, you’ll know a lead page when you see it. But how can you make a good one? There are a few factors that you need to consider before you start. Check out our advice below on how you can successfully utilize your lead page.
Why Are You Making A Lead Page?
First, you need to know what the goal of your page is. Knowing your goal ties into who your audience is. If you’re going for new customers, you need to introduce them.
Some lead pages are directed at prospective customers, so they’re already interested but not quite a customer yet. Current customers, meanwhile, will want to keep hearing about what you’re doing next.
What Are They Looking For?
Overall, every one of these customers will expect a reward of some kind. You need to give them an incentive, such as a newsletter or a free trial.
It doesn’t matter what you offer them, so long as they have some kind of motivation for giving you their email address. Your audience doesn’t want to be inconvenienced, so make sure that you have an easy form to fill out.
They won’t be as thrilled about signing up if there’s too much detail on your form.
How Did They Find It, And Is It Consistent?
One factor you need to consider is how they find your landing page. You can use SEO, PPC, social media, and email to find your audience.
All these methods can bring more customers to your website, so make sure the landing page is connected to your social media.
No matter how it is connected, you’ll find that as long as you have a catchy and personal message, they’ll be more interested in signing up for what you’re offering. Just stay consistent across all avenues, and you’ll find you’ll get more sign-ups.
How Can You Grab Their Attention?
These sign-ups are essential. You can use these as evidence of your landing page’s success in getting more customers. Sometimes, they’ll be more interested in the number of people who trust you than your copy.
The numbers are especially important if you go overboard in your copy because it should be short and precise. They don’t need an essay. They just need a clear message of why you want them to sign up.
So use your copy and a clear call to action on your page. Make sure it’s all in clear sight on your page, so they know precisely where they need to go.
What Do You Do After They Sign Up?
Having your customers sign up is only the beginning of your journey. You need to keep them interested so that they won’t unsubscribe. Give them the option to subscribe and remain consistent with your information.
Tell them what you’ll be doing and what you can expect. Consistency and communication will build their trust in you and your brand. But make sure you give them the option.
Automatically subscribing to something they didn’t agree to will have your customers lose trust in you. And don’t forget to test how you can improve on your lead page, and don’t be afraid to use surveys to ask how you can improve.
What Is The Difference Between A Lead Page And A Landing Page?
Technically, a lead page is a type of landing page. However, they each have a different purpose on your site. Lead pages are typically shorter and only a subset of a landing page.
They don’t have to provide as much information as a landing page to sell a specific product.
In comparison, a landing page will ask your customer to do something. Usually, you’ll ask someone to watch a video or purchase something.
Overall, you’re trying to get them to buy from you so your business can grow. A landing page is there for you to persuade your customers to give up something of value to help you. Usually, you’ll want them to give either your time or money.
It’s always easier to get someone’s information for later than for a customer to immediately give you their time or money. There’s always a risk of getting lost in an inbox, but you have more chances to persuade customers with a lead page.
They’re usually designed to eventually lead your customers to a landing page, so you can’t have one without the other.
Final Thoughts
As you can see, a successful lead page can help you gauge your audience’s interest over a more extended period. While they are a type of landing page, they differ in what they’re offering your customers.
But using both a lead page and a landing page together can persuade your customers to buy from you where they wouldn’t before.
Hopefully, with our help, you should be able to successfully utilize your lead and landing pages to help your business grow.
These days, everything is online. You can’t get your business anywhere without a great online presence. With search engines forever changing, it’s difficult to stay on top of it all! That’s where I’ll come in.
Hello, my name is Jack O’Neil and I have been in the marketing industry for almost 10 years. I focus on online marketing, SEO, advertising, and more.
