What Are Outbound Sales?

Outbound sales is a technique used by companies to push their message or pitch their business through a variety of different methods for example, cold calling, social selling, and email marketing.

Outbound sales is a sales process that focuses on getting customers to buy by making them aware of your company’s products and services. Organize your outbound sales and make the most of your time.

What Are Outbound Sales?

 A great way to grow your business. An outbound call is one initiated by a call center agent to a customer on behalf of a call center or client.

Throughout this guide we will explore the different methods of outbound sales, the difference between inbound and outbound calls and how they can be used to grow a business.

What Are The Different Methods Of Outbound Sales?

Cold Calling

Cold calling is a  frequently used method of outbound sales by companies.  It works by a call center agent calling prospective customers on behalf of a client.

Their aim will be to get the potential customer to give them the go ahead on their sales pitch. These calls focus on sales, lead generation, telemarketing and fundraising.

Social Selling

Social Selling isn’t the method of incorporating social networks into your outbound sales process. This method is becoming more common due to the increased use of social media.

It is carried out by using social platforms to find and connect with prospective customers for example, LinkedIn which is by far the most commonly used social platform for outbound sales.

Other popular social media platforms for social selling include Twitter, Facebook, and Pinterest, but can also take place offline.

Examples of social selling techniques include sharing relevant content, interacting directly with potential buyers and customers, personal branding, and social listening.

Social selling is a great method for growing your business which has adapted to the ever changing the world of social media.

Outbound Email Marketing

companies use outbound email marketing to gauge interest in their product or service. It is a form of direct marketing where a company will send an email to people who have not heard about their product or service.

It is generally used by sales reps and digital marketers and their aim is to establish a connection with a potential new customer.

Inbound Vs Outbound Sales

Inbound sales are used when a lead when a potential customer reaches out to your organization to inquire about your product or service.

Outbound sales are the result of a prospecting effort to a potential customer who has not yet expressed interest in a product or service offered by the organization.

Both approaches have their own pros and cons, and they should be viewed as effective tools to accomplish results and goals.

The most basic explanation of the difference between inbound and outbound sales is who initiates the sales relationship. In the case of outbound sales it is the company or their sales representative opposed to the potential customer reaching first.

Although Outbound leads are usually less aware they create an opportunity for a new customer or their company that may not have considered their product or service without the call.

Although outbound sales can be seen as intrusive it holds many benefits to the company using these methods to generate new business. The main benefit being outbound sales are significantly faster than inbound sales and yield immediate results.

In addition to this, the sales team will be contacting people who will be interested in the company’s product or service, but aren’t yet aware of it as a result of data collection. 

This helps to build a pipeline of sales leads.

What Are Outbound Sales?

How Can Outbound Sales Be Used To Grow A Business?

Outbound Sales Helps A Company Prioritize Content Marketing

Outbound sales succeed at reaching an audience the company has chosen that they believe will benefit from their product or service.

Due to these calls being so targeted, they tend to progress and work much more quickly.

Outbound Calls Increase Organic Traffic To The Company’s Website

After a potential customer has been called they are likely to google the business’s website, even if just out of curiosity.

After viewing the website even if they were not initially aware of the company or product they are more likely to purchase the product/service.

Outbound Calls Help To Establish A Company’s Ideal Customer Profile (ICP) 

Engaging with potential customer directly over the phone will give the business sales rep the opportunity to learn about the product/service most interesting and favorable to the prospective customers.


Overall, Outbound sales teams are fast-growing and have the potential to increase sales by several orders of magnitude. Yet, most salespeople still have little or no formal training in outbound selling.

This guide shows you how to develop an outbound sales team that can take your business to new heights!

Outbound sales for your business can be a huge challenge. Learn how to out-sell your competition and grow your business with this guide and understand exactly how to maneuver this type of work. 

Outbound is a great way to grow new revenue without going through the work of building a sales team. For firms with a sales team, outbound can help you convert leads into sales quickly, easily, and inexpensively.

Everything you need to know is in this article. 

Frequently Asked Questions

What Does An Outbound Sales Rep Do?

Outbound sales reps are sales professionals. They are salespeople who are not in the customer’s office. They are in the customer’s organization. They sell to the customer. This is a detailed beginner’s guide.

What Is The Difference Between Inbound And Outbound Sales?

Inbound marketing refers to any process that engages your customers and helps them to find you and your business. Outbound marketing refers to any process that engages your customers and helps them to find your business.

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