When you’re using Google Ad extensions, you want to know what will appear on Google for your business. One way is through a structured snippet extension.
These snippets show a header (or two on computers) that describes what your business can offer prospective customers.
You can use structured snippets to describe the features of a specific range of products before a user clicks on your ad. They can highlight aspects such as types of products, destinations, or even amenities that are included in your deal.
How Do You Add A Structured Snippet Extension?
Now, if you want to add your structured snippet extension, you need to follow this step-by-step guide:
Click Ads and Extensions on the menu on the left, and click Extensions.
Then, click the plus button, where you can click Structured Snippet Extension.
Go to the Add To drop-down menu, and choose the level you want to add the snippet to. This will either be an account, ad group, or campaign. If it’s your first one, I recommend choosing the account level first.
When you create a new snippet, choose the language and header from your drop-down menu. The header appears in front of the values you will enter.
When you enter your values, make sure you have a minimum of three.
To schedule when your snippet shows, choose a date and time range on the Advanced Options drop-down so you can enter the schedule’s details.
Then, hit save.
If you want to add an existing snippet, just click Use Existing, and select the boxes by the snippets you want to add.
How Do You Edit A Structured Snippet?
Once you add a snippet, it’s also essential that you know how to edit them. Editing is an easy process, and can be done through these steps:
Click Ads and Extensions on the menu on the left, and click Extensions.
Click the Structured snippet, and you’ll see a summary card.
You’ll see a pencil icon next to the structured snippet extension. Just click that, and then choose the Edit button.
Once you’ve hit the edit button, make the changes you want.
Then click the save button.
You can edit and add structured snippets whenever you want, but you should always make sure that you choose values that your service will actually provide.
If you want to know more about how structured snippets work, keep reading, and we’ll help you understand why and how you can use them.
How Do Structured Snippets Work?
You can choose where to add your structured snippets to your account. When you add a structured snippet, you can decide what type of information your potential customers will deem necessary.
Just consider the type of products and services that your business offers, and select from a list of predefined headers to identify specific details.
Your predefined headers will be available under categories, such as products and services. There are multiple headers available, from Amenities to Types.
The values must match your header, or your snippets may be disapproved. Consider what your values are. For example, you would class Wi-Fi as an amenity and Berlin as a destination.
If you’re looking at a specific category, such as style, you need to include details such as sandals. Values in the type header have a broader variety, like shoes.
So when working on your structured snippet, make sure you pay attention to your headers and values correctly.
What Are The Benefits Of A Structured Snippet?
Structured snippets are an excellent way for you to help customers discover what products and services you offer. They offer previews of the types of services that you offer, so they know what to look for before they even click on your ad.
With the additional details in your structured snippet, your ad will become more relevant and have a higher clickthrough rate.
If you have this, you’ll get a better return on your investment as you’ll get clicks from visitors who are actually interested in what you have to offer.
You can also customize your snippets to show at a certain time or a certain day. They’re not restricted, and you can put them at different levels, including campaign and group levels.
Using these, you’ll be able to show your customers what they want when you want them to see it.
What Should A Structured Snippet Contain?
I previously discussed how the structured snippet extension works, but you need to know what they contain. There are a few practices that you should keep in mind when you’re incorporating them into your snippet.
You should focus on making them at the account level first before you move to groups or campaigns. While they should remain relevant to the rest of your campaign and your ad groups, putting them at the account level can help you optimize them sooner.
Don’t forget that you need to provide enough information with your snippets, and include a minimum of four values under each header. You can have more than one header-value set, and it’s actually recommended that you do so.
If you have multiple sets, it increases the chance of a relevant extension showing with your ad. It just provides more options, which is always a benefit when using structured snippets.
Don’t forget to pick the right format for your structured snippet when you use it. You need to provide all the products and services that your business provides.
As long as your business provides them, you should always incorporate them into it, to have a higher chance of showing up on SERPs.
Final Thoughts
All of the content in a structured snippet extension shows values that your business provides. If you offer a service that does trips, you can use the destination header to showcase where your customers can travel to.
If you use structured snippets, make sure you make a list of everything your business provides so your prospective customers understand what they can find when clicking your link.
These days, everything is online. You can’t get your business anywhere without a great online presence. With search engines forever changing, it’s difficult to stay on top of it all! That’s where I’ll come in.
Hello, my name is Jack O’Neil and I have been in the marketing industry for almost 10 years. I focus on online marketing, SEO, advertising, and more.
