Advertising is a very important way of getting the name of your business out there.
This will enhance your sales and raise awareness of what you have to offer.
The audience that you are advertising to will be influenced massively by their first perceptions until they try out your products of service.
This is why advertising is so important, because it is that first port of call for your target market.
Advertising reminds current customers about your company as well as letting new customers know what you have to offer.
So, let’s have a look at the benefits of using responsive display advertising!
What Is A Responsive Display Ad?
Before we dive into the benefits of responsive display advertising, let’s define it to make sure that we’re all on the same page from the get-go!
A responsive display ad is an advertisement that is adaptable to whatever size or format is available to it.
Responsive advertisements feature an image, logo or video and a headline or description. They are visual advertisements.
They are named as they are because these advertisements are responsive to the space around them.
Benefits Of Using Responsive Display Ads
There are lots of benefits to using responsive display ads. They are a very effective way to advertise as they allow your adverts to get plenty of exposure.
Let’s have a look at some of the benefits.
These adverts are automatically formatted to fit into the space that is available on a web page.
For this reason, they don’t require a lot of formatting so you will save time in this regard.
You will be able to set these up yourself without having to rely on a designer to create these ads for you.
Any time that you don’t have to spend on creating ads, is time that you can put into your business in other ways!
These responsive display ads have been proven to perform more effectively than other display ads.
The chances of the ads receiving traction are a lot higher when they are responsive displays.
They attach themselves to your feed and so will be seen by a lot of people.
With these ads, it is essential that you create a small number of different adverts which are designed for various audiences.
With standard display ads, this would be all that you could achieve.
However, with these responsive ads, you will be able to reach a broader audience because of the flexibility of the adverts.
As well as this, if you are using Google for your responsive display ads, then you can use Google’s machine learning models to choose the most effective headlines to make sure that the brand’s message is efficient.
You Can Easily Adjust These Ads
It is very easy to create these advertisements. You can edit lots of different things on the advert very easily.
This means that the responsive display ads will work just as effectively on the mobile app as on a website.
Disadvantages Of Responsive Display Ads
While responsive display ads do have a lot of benefits, there are also some disadvantages when opting for these adverts.
Low Click Through Rate
Responsive display ads have a much lower click-through rate than other ads.
This means that you will get less user engagement on these ads, meaning fewer sales.
This is usually because the audience will see the advert even though they aren’t searching for the product that it is advertising.
This means the users are less likely to be the target audience and, in turn, less likely to buy the product.
While the advertisements being closely linked to social media platforms may sound like a positive thing because it means that the advert will reach a wider audience who are targeted for the specific product, this is not necessarily a good thing.
The display advertising company that is used will likely not have access to the ability to target the relevant audience.
This data is usually protected in some way, and so it is likely that it will not be available to be used by the ads.
Can’t Protect Your Reputation
When it comes to business, protecting your reputation is an essential part of maintaining your customer base.
When you take part in responsive display advertising, you are no longer in control of where your advert is being displayed. This can end up damaging your brand.
If your adverts are being displayed on sites where users are not interested in your product, you will end up wasting your advertising budget and damaging your brand’s image.
Spam activities are very common when it comes to responsive display ads.
This is a downside of this type of advertising because it can annoy users.
Spamming is when the users are encouraged to click on the ad in order to view the product or service.
Sometimes, these spam activities don’t even link to the correct pages and will not encourage any users to actually purchase the product.
These adverts are not a great way to promote new businesses.
This is because they won’t be able to effectively link to a close audience, instead just connecting to a wider audience who will often not click on the ads.
This can mean that these ads will mean that you have to wait a long time to build up a user base.
So, if you want to create effective advertisements quickly and easily, responsive display ads would be the best choice for you.
While these ads are not necessarily the best option if you want your ad to look a certain way, they are very effective when it comes to efficiency and promotion.
There are some downsides to responsive display ads, but overall, any advertising is beneficial to your company.
The quick solution that they provide will give your company plenty of promotion.
Give these ads a try if you’re looking to promote your business!