Google Analytics is a wonderfully versatile tool that every marketing professional should know how to use.
Especially if you use a lot of PPC advertising, email marketing, and social media marketing, you will need to know the ins and outs of Google Analytics so that you can see what is and isn’t working as part of your marketing strategy.
But if you’re fairly new to marketing and Google Analytics, it can be confusing knowing where to start.
So What Is A Landing Page In Google Analytics?
That’s the question that we’re going to answer for you today!
We’re going to cover everything that there is to know about landing pages and how these relate to Google Analytics, as well as how you can make these work for your business.
It will be important to know how to use landing pages effectively so that you can get the best results possible. So let’s take a look at everything we need to know about landing pages in Google Analytics!
What Does Landing Page Mean On Google Analytics?
The term landing page is used to describe the very first page that potential customers are redirected to from your advert.
This could be from PPC advertising, email marketing, or social media marketing.
The landing page is an incredibly important part of the marketing process. You will want your landing page to be relevant to your advert, as well as have clear copy and images for the products that you are trying to sell.
You can also use your landing page data in Google Analytics to see how successful your marketing campaign is.
It can also show you whether one method is doing better than another method, and show you which one you should focus your budget on.
You can better judge your conversions using this data, too, and see whether your landing page needs improving for the item that you are advertising.
Of course, the whole purpose of your landing page is to convert potential customers into actual customers, making sure that they make a purchase.
If you don’t have an effective landing page in place, then you will be less likely to get conversions from your investment.
What Is The Difference Between Page And Landing Page In Google Analytics?
So now that we know a landing page is the first page that your potential customers will see when they click through your advert, you may be wondering how these differ from other pages on your website.
So while other pages can be monitored in Google Analytics to see how many people are visiting your page, the landing page tends to keep track of how many sessions are in place.
This session metric basically refers to how many people have visited your website overall, rather than just showing you the figures for one particular page.
So you will ideally want to work on increasing this number as the more visitors that your website has, then the more people are likely to click onto your page, and the more people that are likely to purchase your products.
If you don’t use Google Analytics properly, you won’t be able to adjust your marketing strategy accordingly.
What Is The Benefit Of A Landing Page?
Your landing page is an effective part of your marketing strategy. If you don’t have a clear, concise, and effective landing page in place, you won’t be able to convert as much traffic as you potentially could.
Your landing page will be the very first impression that your potential customers will have of your product and your business, so you will ideally want to hook them into making a purchase.
So it will be important to ensure that your landing page focuses on a clear call to action or goal, such as adding an item to their basket for purchase. This will help to finalize the marketing funnel, and get you that all important sale that you are after.
The potential customer has engaged with your marketing content, so you’ll want to make sure that they go the whole way and purchase your product!
You will want to avoid including lots of other links that take your customer away from where you want them to be. This can get them lost in the ether, and may mean that they don’t go backwards to purchase your product.
When using different marketing methods such as PPC marketing, email marketing, and social media marketing, you will need to ensure that you have a strong landing page in place to keep them on your website for longer.
You can then use this data from Google Analytics to focus further targeted ads at these potential customers to try and persuade them to come back and make a purchase on your website.
So there you have it! You now know that the term landing page simply refers to the first page that a visitor will see on your website once they have clicked through an advert.
You will need your landing page to have a clear call to action, and clearly display the information or product that you are trying to sell. This is so that you can convert this visitor into a customer, and then get a return on your ad spend.
You can use the landing page metric in Google Analytics to see how many visitors you are getting to your website.
This will be particularly useful if you are using different marketing strategies, as you can then accurately measure where these potential customers have come from, and then work out which method is better for your business.
You can then adjust any marketing budgets accordingly.
So it will be important to ensure that you have an effective landing page in place so that you can accurately use Google Analytics to see which marketing strategy works best for your business!