Digital marketing can be a bit of an overwhelming thing to understand because there are so many elements you have to take into consideration before you map out your plan.
One of the most important parts of digital marketing that can sometimes be overlooked is Page Authority (PA). If you’re new to digital marketing, you probably don’t even know what it is.
Well, don’t worry! In this article, we’ll be going over exactly what Page Authority is, why it’s important, and how you can find it. So let’s get started.
What Is Page Authority?
Page Authority is a score that was developed by Moz that actually predicts how well a specific page, be it on a website or a social media page, will do on the search engine results pages (SERP).
Every Page Authority score will be ranked between 1 and 100, and the higher your score is, the better it will do on the search engine results pages.
There is a lot of data that contributes to your Page Authority score.
It is similar to Domain Authority, in the sense it uses machine learning to find the right algorithm that correlates the best with thousands of search engine results pages (SERPs) that are predicted.
How Is Page Authority Scored?
So, how is Page Authority actually scored? We’ve already mentioned that your Page Authority will be scored somewhere between 1 and 100, but let’s go a little bit deeper into that.
Because Page Authority is scored on this 100-point logarithmic scale, this means that it is significantly easier to reach 20-30 points than it is to reach 70-80 points.
The algorithm is constantly updated and tweaked though, so you will see your score fluctuate from time to time.
Where Can You Find Page Authority?
If you want to take a look at your own Page Authority for your website there are plenty of ways you can do so.
As Page Authority works hand in hand with Search Engine Optimization (SEO), the Page Authority metrics can usually be found on multiple SEO and other online marketing platforms.
If you aren’t already familiar with or using these SEO/online marketing platforms, you should definitely consider using them.
They will be able to show you what your traffic is looking like and give you a better idea of what your marketing strengths and weaknesses are.
Domain Authority VS Page Authority
Lots of people get Domain Authority and Page Authority confused because they are quite similar on the surface. However, it’s really important that as a marketer, you know the difference.
Domain Authority will take into account the authority of the enter website, whereas Page Authority just focuses on the single, individual pages.
Something to bear in mind that will actually work to your advantage: having a higher Page Authority score on all of your individual pages will drastically improve your Domain Authority score.
Lots of people put a greater emphasis on their Page Authority over their Domain Authority for this particular reason. It’s a lot easier to get a higher Domain Authority off the back of your Page Authority than the other way around.
More often than not, when it comes to having a higher Page Authority ranking, you just have to make small tweaks to the individual pages, and this in turn will make your Domain Authority ranking much higher.
Does Page Authority Matter For SEO?
Lots of people think that your Page Authority doesn’t really matter when it comes to SEO, but it’s not quite as cut and dry as that.
While Page Authority isn’t the definitive reason for your SEO being better or worse, it should definitely be taken into account when you are optimizing your website for Search Engine Optimization.
Good Search Engine Optimization comes from a number of different elements and factors, and monitoring your Page Authority can actually help you understand where you need to work on your website’s SEO.
The answer to the question “does Page Authority matter for SEO?” is yes and no. It definitely gives you insight into how effective your Search Engine Optimization is, but by itself, Page Authority isn’t going to affect your SEO much.
How Do You Influence Page Authority?
If you want to make your Page Authority better, then you need to know that it is quite difficult to do. This is because the score is made up of a lot of metrics and algorithms that are quite complicated to understand without machine learning.
What you can do to help your overall Page Authority ranking is add external links to your page from other pages that already have a high authority rank.
This will drastically improve your Page Authority rank. The more external links you have to your page, the better it will be for your rank overall.
Other Ways To Boost Page Authority Rank
There are a couple of other ways you can boost your rank, so let’s have a brief look at them now.
- Create A Lot Of Quality Content – The better your content is, the higher your rank will be and it will also influence the amount of traffic that is coming to your site. You need to make a lot of content and you also have to make sure it is of the highest quality.
- Update Pages With Low Authority – It’s in your best interest to look back at your pages that have lower authority and update them so they can get ranked higher. Add backlinks, keywords, new information, and anything like this to increase your rank.
- Share Your Content On Other Platforms – Backlinks work for practically anything, and this includes social media. Make sure you share links to your pages on social media platforms as it will generate more traffic and a better Page Authority rank.
Conclusion
Once you understand what Page Authority is, you can utilize it as a fantastic tool that will really benefit your online marketing efforts. If you want to boost your Page Authority rank, use some of the tips we have provided here!
Hello, my name is Jack O’Neil and I have been in the marketing industry for almost 10 years. I focus on online marketing, SEO, advertising, and more.
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