If you have a Facebook business account, you will know how important it is to get people to engage with the content that you post.
The more people that engage with your content, the more likely that Facebook will be to show it to your followers.
Facebook is constantly updating its algorithm to show people different content, so it’s important to post engaging content that people will want to interact with.
But if you’re just getting started with Facebook marketing, it can be confusing knowing what all the different terms mean.
So what is post engagement on Facebook? And does this matter? How does post engagement differ from engagement?
These are the questions that we are going to answer for you today! We’re going to cover everything there is to know about post engagements and why these are important for your page and your business.
After all, if Facebook isn’t showing your content to anyone, they’re not going to know what exciting things you and your business are getting up to.
So let’s take a look at everything there is to know about post engagement on Facebook!
What Is Post Engagement On Facebook?
Before we get started with all the details, we will need to know what post engagement on Facebook is.
And the clue is of course in the name! Post engagement simply refers to the amount of times that someone has engaged with the content that you have posted.
Whether this is shown through reactions, comments, or shares, it’s all good stuff for the Facebook algorithm.
If Facebook sees that more people are engaging with your content, then it knows that this is something that people are interested in.
So then it knows to show your content to the rest of your followers, which should then hopefully boost the engagement on your post.
Post engagements are very important when it comes to marketing. Whereas an impression is how many times someone has seen your post, this doesn’t necessarily mean that they are interested in what you are posting.
An engagement shows that someone is interested in your content, and wants to see more from you.
And when you are trying to market a certain product to your followers, this of course means that more people are then in your marketing funnel, and will be more likely to click through and purchase your product.
What Is The Difference Between Engagement And Post Engagement On Facebook?
So we now know that a post engagement is when someone interacts with your post. But how does this differ from an engagement? And which is better?
The simple answer is that a post engagement is how many times someone has interacted with your individual post, whereas engagement marks how many times someone has interacted with your page.
So the higher your post engagement, the more likely Facebook is to show your content to other people who are interested in similar things. This will then boost engagement with your page!
You can of course try to boost engagement via Facebook ads. And this is often the easiest way of doing so, as it can be extremely hard to boost your engagement and post engagement organically.
Especially if you’re a relatively small business that doesn’t have that many followers.
However, this will mean having to spend a fair amount of time setting up ads to different demographics, as well as investing money in your ad spend.
If you do invest in Facebook ads, make sure to add some tracking parameters to your links so that you can track whether you’re getting a return on your investment.
What Does Post Engagement Include?
Post engagement typically includes any time that someone has interacted with your post. This is usually shown through reactions, comments, and shares.
By engaging with your content, people have shown Facebook that this is something that they would like to see more of.
This then means that they will be more exposed to your content, and be more likely to purchase the products that you are advertising.
It will be important to work on boosting your engagement so that you can get more people in the all important marketing funnel.
A lot of people tend to see a product once, and then think about the product some more before making the final decision to purchase it.
Where an engagement differs from an impression in this respect is that the potential customer has shown an active interest in your product, and therefore will be more likely to purchase it.
How Can I Increase My Facebook Post Reach Without Paying?
It can be frustrating seeing your engagement fall on Facebook. And if you’re a relatively small business, it can be difficult to gauge whether you will see a return on investment if you decide to purchase Facebook ads.
The best way to boost your engagement organically is to create interesting content that people will be more likely to engage with.
You will want to show your products off at the best, and try to convince potential customers as to why they should engage with your content and invest in your product.
It will be best to mix up the content that you share, too. By showing more varied content, people will be more interested in what you have to say. Encouraging people to engage with your content won’t hurt, either!
So there you have it! You now know that a post engagement is when someone has interacted with the posts that you publish on Facebook. This typically means each time someone has reacted, commented, or shared your content for other people to see.
You will generally need to aim for a good post engagement rate so that Facebook is more likely to show your content to other people and potential customers.
It can be really difficult to get people to engage with your content all the time without paying Facebook to boost the post for you.
However, you can get around this by posting content asking for your followers to engage with your content, posting content that people will want to engage with, and making sure to post a range of different content.