If you want to grab a customer’s attention and increase the amount of traffic on your website, then you will need to make sure your virtual marketing strategy is stellar! One of the ways to do this is through advertising.
When it comes to a Google Display Ads campaign, then there are two main Ad formats that can be used!
But what exactly are they?
Having knowledge of the various Google Ads networks can actually give your PPC campaigns a great advantage, which in turn will create conversations and clicks for your site.
So, in this article we will discuss the two main Ad formats that can be used for Google Display Ads campaigns, and more! If this is of interest to you, then read on!
What Are Google Display Ads?
Before we discuss the two main Ad formats that can be used in Google Display Ad campaigns, we first need to understand what Google Display Ads are.
Google Display Ads are different from Google Search Ads. The latter are text ads that will be seen by people when they search for keywords via the search engine.
Google Search Ads are excellent because they permit a customer who is looking for the services or product you offer to see your site.
Unfortunately, it can be challenging to make these ads engaging, primarily because they are composed of text.
Google Display Ads is one of the best tools you can use if you want to build up a brand. These types of ads are simply shown to those who are merely browsing content but will often be shown to people who are more likely to click on them.
Display Ads are often graphic-based. Examples include banners on websites and Ads that you see before Youtube videos.
What Two Main Ad Formats Can Be Used?
There are various types of Google Display Ads, but there are only two main formats. These display ads can resemble horizontal bars that sit at the top of a webpage or can resemble an unskippable video before the Youtube video you want to watch.
However, the main difference between the two Ad formats is whether or not the ad was uploaded by a user or created by Google Ads AI.
In other words, the two main Ad formats are Uploaded Display Ads and Responsive Display Ads.
Uploaded Display Ads
Uploaded Display Ads are typically uploaded to the internet in one size via a zip file, etc. However, you can use HTML5 With this first kind of main Ad format, you have complete creative control of what you want the Ad to look like and say.
However, the number of people you reach may be limited with this format of Display Ads. This is because typically, Uploaded Display Ads will only be one size, which means the number of networks you will be able to upload them onto is limited.
Responsive Display Ads
Responsive Display Ads use the sophisticated learning machine and extensive data from Google in order to bring the correct Ad to the right customer at the best time they can.
When it comes to Responsive Ads, all you need to do is upload assets such as images, videos, logos, and text descriptions, and Google Ads will combine these assets and show them off to users.
Then it will take the data on how users respond to the Responsive Ads and use it to understand what combination of the assets you have uploaded make the best kinds of ads. Then, it will start to learn who your target audience is.
One of the great things about Responsive Display Ads is that they can appear anywhere on the internet. And, unlike Uploaded Ads, Google Ads will be able to change the ad size so they can fit into any network, which helps to expand their reach!
What’s more, Responsive Display Ads will try to copy the feel and look of the site that they are shown on.
The best way to use this type of main Ad format is to upload as many assets as you can. This means you will need to have:
- 5 logos
- 5 headlines
- 5 descriptions
- 15 images
Once you have done this, you will be able to focus your efforts on your strengths and the quality of any individual assets you want to include. For example, if you feel as though traffic is driven to your site by text-inclusive advertising, then focus on this!
When you use Responsive Display Ads as part of your virtual marketing strategy, you are able to put all of your creative efforts into creating quality individual assets, but you will also be able to spend time changing your bidding structure and anything other variables that affect your performance.
What Are The Pros And Cons Of Display Advertising?
Here are the pros and cons of display advertising!
Pros Of Display Advertising
- Graphic-based advertising is usually eye-catching and will grab the attention of an audience
- Display Ads create initial interest and help to build brand awareness thanks to their high reach.
- Responsive Display Ads can be targeted so you will be able to reach and appeal to your target audience.
- You have total creative control over Uploaded Display Ads
Cons Of Display Advertising
- Display Ads have a lower CTR when compared to Search Ads.
- Display Ads have lower conversations. This is because customers may not be ready to invest in the product or service.
- Ad blocking tools stop your Display Ads from being seen.
The two main Ad formats that can be used to aid your virtual marketing strategy are called Uploaded Display Ads and Responsive Display Ads. Uploaded Display Ads are typically one size and you have complete creative control over them.
Responsive Display Ads will use a sophisticated learning machine and data from Google so that they can bring the right ads to their target audience.
Both display advertising formats have their advantages and disadvantages and are very useful when it comes to your digital marketing strategy.