If you are somebody who likes to keep up to date with the latest advertising trends, then you will recall in 2013 that Google released what we know as a search network with display select.
This has been increasingly popular over time, but many people are still unaware of what it actually is, and what kinds of benefits it provides.
If you are an advertising professional who is struggling to come to a decision whether to opt for search or display networking, then this option stated above probably seems alluring, and something that you’d like to know more about.
Well, you needn’t look any further, because we’ve got you covered.
To find out more about the search and display campaign type, simply keep reading, as we take a look below.
What Exactly Is The Search Network With Display Select?
Before we dive into some of the advantages that this campaign type has, first let’s take a look at what the search network with display select consists of.
It’s actually pretty simple to understand once you get a grasp on it.
Essentially, the search network with display consists of a standard network placement that has additional Display Network sites added on.
In order to understand what this combination of features provides, it is useful to take a look at how both of these separate elements function individually.
The search network by itself essentially means ads that are displayed via google searches, and the display network consists of partner websites.
By combining both of these together, you are able to reach a far wider audience, and drive traffic to your advertisements.
How Does It Work?
Next, you’ll probably want to find out more about how the search network with display actually works.
The good news is that this system is actually incredibly easy to use, and if you’re familiar with using search and display networks separately, then you’ll have no issues diving straight in.
Essentially, you need to begin by designing your advertisement as you normally would with your campaigns, then you can go ahead and select a budget to work from, and finally choose the keywords that you want to use.
After you’ve done this, you can sit back and relax, and observe the ads as they appear in different areas on the web.
People will find your advertisements by searching some of the keywords that you’ve added to the campaign, both through google, and their partner websites.
Bear in mind that ads which make an appearance on the GDN will grant you less control than the ones appearing on Google itself.
Once you have finalized your campaign, and your budget has been set, it will then be cut between both the search and display portions.
The frequency at which your display campaign will be advertised will be far less than the search portion of the campaign, so it is highly likely that the majority of your budget will go on the search network.
Is The Search Network With Display Campaign Useful?
Now that we’ve taken an in depth look at what exactly the search network with display campaign actually consists of, we can move on to discuss how and why it might be useful for users.
There is a level of debate over how effective this tool is, so let’s explore below.
The question is, will the search network with display campaigns be an effective tool for bringing in potential customers?
If you are a larger business, and have the time and money to operate both search and display campaigns separately, then that might be the best option for you.
If you are a smaller business, however, and don’t have the resources and time to monitor both of these campaigns, then it might be best to opt for this combined resource to make it easier to reach a wider audience.
You will significantly expand the number of people that you reach by using the search and display combined, thus allowing your business to grow and bring in more profit.
It’s also a great option for those who are just getting started with using both of these campaigns, and want to try them both out to see which is the most profitable and effective for their business.
Frequently Asked Questions
What Is A Display Campaign?
A display campaign is essentially an advertisement that appears on the Google Display Network.
It helps to reach an enormous number of people, as it generates advertisements on several different platforms owned by Google, including Youtube, Gmail, and various different apps.
What Is A Search Campaign?
A search campaign refers to search engine marketing, which involves putting advertisements within search engine results.
Your company will receive a fee every time that somebody clicks on an advertisement that you have up.
Do Display Ads Need Keywords?
Display ads do require keywords, and they help people to connect with your advertisement by matching those that are predicted to be searched by your target audience.
For example, if your advert is trying to reach an audience with a topic such as baking, you might use words such as ‘sweet’, ‘dessert’, or ‘cupcakes’.
It’s all about matching your keywords with those that your audience is likely to use.
Final Thoughts
After examining the search network with display select campaign type, it is clear that it can be of some use to those who want to reach a larger audience.
It’s also useful for smaller businesses who don’t have the time or resources to run search and display campaigns separately.
If you want to test the waters and find out whether a search or display campaign is best for your business, then using these combined can help you come to that decision.
Hello, my name is Jack O’Neil and I have been in the marketing industry for almost 10 years. I focus on online marketing, SEO, advertising, and more.
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