If you like to keep up to date with the newest advancements in machine learning, then you’ve probably heard of responsive display ads.
These have been a breakthrough in the advertising game, helping businesses to save time and money. RDA’s allow those who use them to automatically generate advertisements layouts.
RDAs are capable of selecting the perfect layout for adverts, including selecting the correct heading, descriptions, and logos, to create the combination which will perform the best.
This will prove to be invaluable for many businesses, as they will be able to create effective display campaigns.
If you think that you might benefit from using responsive display ads, then keep reading, as we take a look at some of their many advantages below.
What Are Responsive Display Ads?
Before we jump straight into discussing the benefits of responsive display ads, first let’s take a look at what they are.
Essentially, responsive display ads are system created by Google that test multiple combinations of different layouts to create the best possible display.
For example, you can choose several different fonts, headlines, descriptions, and logos, and this system will automatically generate the best layout for you, without any hassle.
This is great for businesses who don’t have much experience with creating display ads, or don’t have the time to spend creating them themselves.
What Are The Advantages Of Responsive Display Ads?
Now that we’ve looked at what responsive display ads consist of, let’s move on to take a look at some of the advantages that this system provides. Below you’ll find a detailed list of all of the benefits that you receive if you choose to use a responsive display ad.
One of the main benefits of using responsive display ads, as we’ve touched on briefly before, is that they are a fantastic tool for saving time.
Running a business is difficult as it is, without having to spend time testing different formats endlessly. Using a responsive display ad can help you with this.
By choosing to use a responsive display ad, you can focus on the performance of your layout, rather than wasting time doing A and B testing and trying to manage multiple campaigns.
The main advantage of responsive design is that it automatically creates the best possible design based on your own inputs.
You don’t need to spend too much time fussing over all of the different components of your ad campaign, you just need to add a few inputs and it will do the magic for you.
You can add as many or as little as you want, with a maximum of 5 logos, 5 descriptions, 5 headlines, and up to 15 images. Sit back and relax and let the system do the work for you.
Another one of the benefits of responsive displays is that they automatically fit the different placements throughout the internet.
Sometimes it can be tricky to adjust your display ads so that they appear flawless across a host of different browsing platforms, but Google makes sure that responsive display ads automatically fit all types of web placements.
For example, if you’re using a mobile app, then the banner ad will appear as text, making sure that it’s accessible everywhere to generate the maximum amount of potential customers.
This means that you’ll have a very broad audience for your advertisement.
Another great thing about responsive displays ads is that they allow you to easily monitor the progress of your advertisement campaign.
This makes it incredibly easy for you to check whether a particular ad is working or not, and if you need to make any changes.
You can easily find the data for this on Google ads itself, all you need to do is click on ads and extensions, then select view asset details.
After you’ve done this, you can go ahead and view your performance, which will be ranked from high to low for each of your assets.
How To Get The Most Out Of Responsive Display Ads?
If you’ve decided that you’d like to try out responsive display ads on google after reading this article, then there are a few things that you should consider if you want to get the most out of this system. Keep reading to find out some of the best practices.
- One of the first things that you should do is to make sure that all of your different headlines are varied in length. Don’t make headings which are overly long, as they could prove to be potentially detrimental to your campaign.
- The next thing that you should take care to do is to provide a lot of different headlines. Make sure that you add in as many headlines as you can, as this will increase your performance by creating more opportunities for applicable advertisements.
- Make sure that you highlight shipping information as well as return information in each campaign, as these will be integral pieces of information.
- You should always try to mention some of the benefits of your products or services, and make these stand at the forefront of the campaign. Frame this as a problem that your customer is experiencing that you can solve. Talk about all of the different features your ad has that can help with this.
- Make sure that you add in at least two distinguishing descriptions.
Responsive display ads are a great way to save time and money with your business. All you need to do is input some headings, descriptions, images, and logos, and let the system do all the work for you.
After this, you can easily monitor the performance of each of the different displays.