If you are looking for a marketing management tool for your business that can handle every aspect of your marketing campaigns for you, you will have come across a plethora of options.
However, one that might have stood out to you is Wishpond. Wishpond is likely to pop up in a search every time you look for marketing management tools no matter the size of your business.
Despite the fact that this tool may have found itself in your search results more than once, it is sensible to want to find out more about it before jumping straight into it.
After all, a product may be great on paper but not quite right for your needs. In this article, we are going to review the Wishpond marketing tool to help you to get a clearer understanding of what it offers and if it will fit into your business.
What Is Wishpond?
Wishpond is a digital marketing tool that helps to support and relieve the load that is on your marketing team.
The service can help your marketing department with everything from landing pages, to promotions, contests, and even email marketing.
WIshpond provides invaluable support to your marketing team by not only running marketing campaigns but by also providing detailed reports on the success of the campaigns and any leads that were obtained through them.
Wishpond Features
Wishpond comes with an extensive range of features and tools. In this review, we are going to break them down into five sections.
Marketing Automation
One of the most useful features of Wishpond is the marketing automation tool. This allows you to create and manage your campaign entirely through the platform.
One of the best features of the marketing automation tool is the ability to run split testing. This allows you to run different versions of your adverts or pages to see which one gets the best results.
You can also customize any part of your campaign including your call to action, web forms, and landing pages. All of this can be done while tracking website activity.
Content Marketing – Social Media
With the Wishpond platform, you can create campaigns from scratch and perform multi-channel publishing.
It comes with conversion tracking tools as standard which allow you to easily view the insights into your social marketing campaigns.
You can also prepare future campaigns based on this data. Wishpond does not allow you to manage social accounts or post on their behalf.
Landing Pages
With Wishpond, you can create and customize landing pages from scratch.
The platform has a convenient drag-and-drop builder that allows you to not only edit pages and forms but also allows split testing in real time.
This can help you to ensure that you have the optimal design to garner results. The integrations and customizable templates that come with Wishpond as standard help you make the most of each landing page.
Promotions, Awards, And Contests
Promotions, contests, and awards are a great way to get and keep people engaged with your content and your website.
With Wishpond, it is easy to run such marketing tools thanks to features such as blind judging, custom forms management, and entrant management.
Wishpond also has the ability to detect fraud to keep your promotions safe and legitimate. If you wish to create contests and promotions, you will find them in the social media management features.
Custom JavaScript/CSS, CRM Integrations, Pop Ups
As standard, Wishpond provides you with custom JavaScript and CSS.
What’s even better is, you don’t have to be familiar with these particular programming languages to build pages with them.
Instead, the software is capable of helping you to customize your CRM integrations and add pop-ups on your website.
It is these features that are particularly helpful for businesses that are aware that a one-size-fits-all approach often doesn’t work in marketing.
Overall Performance Of Wishpond
Wishpond is a very easy platform to use and has been designed primarily to help businesses gain new leads.
It does this by combining the power of multiple tools. Those tools include forms, social promotion, opt-in pop-up boxes, email automation, and landing page design.
In short, Wishpond is a one-stop shop for all of your marketing needs and can relieve the pressure on your marketing team while making them more efficient.
On the Wishpond dashboard, you will find the landing page builder tool.
This uses a drag-and-drop tool that allows you to completely customize your landing pages. You can opt to add videos, images, text, and conversion tracking among other things.
Users report that using the landing page builder tool is very easy, however, it can be difficult to integrate some other tools from other platforms. This can be solved by reaching out to customer service.
The pop-up opt-in box tool is also incredibly user-friendly.
You can create pop-up boxes in just a few minutes and are free to name them whatever you like, you can choose the style of the box, and apply any changes that you want.
You can also run split testing on the pop-ups to see which is going to help garner the best results and engagement.
Another great feature of Wishpond is the email automation and leads database.
It essentially acts as a built-in CRM which is incredibly useful and you can import new leads from platforms such as MailChimp.
Email marketing automation allows you to customize emails based on the ways segments of your audience interact with your site or brand.
The only area in which Wishpond is lacking slightly is the social media marketing section.
There are very few features in this department still which is disappointing, especially considering how useful social media can be from a marketing perspective.
The templates that they do offer seem outdated, which isn’t difficult with how quickly social media changes, but worse is that they just aren’t very attractive or eye-catching.
How Wishpond Advantages Your Business
There are many ways in which Wishpond gives your business some advantages. Below are just some of the best advantages.
Effective Marketing Campaigns
One of the main advantages that you gain with a Wishpond account is the increased effectiveness of your marketing campaigns. You can run hundreds of campaigns, but if they aren’t effective, they can be a huge waste of time and resources.
Not only does Wishpond help you to run effective marketing campaigns, but it also provides you detailed insights into the results of your campaigns which can help you to run even more effective campaigns in the future.
Streamlined Onboarding
The onboarding process, when you sign up for Wishpond, is incredibly quick and easy which makes it a very appealing option.
No business wants to spend a long time working through an onboarding process and learning how a platform works because this can cost time and money.
Instead, Wishpond is almost like a plug-and-play marketing tool.
Higher Conversion Rate
Businesses that utilize Wishpond for their marketing needs report higher rates of conversion than they were experiencing prior to implementing the tool.
This is beneficial because it demonstrates that Wishpond is effective in growing your business and extending the reach of your marketing efforts to new customers.
Customer Support
The Wishpond platform comes with a multitude of customer support features that make using the tools and platform much smoother and easier.
Not only is there a tool called the Knowledge Base that is essentially a large FAQ section, there are also plenty of in-depth tutorial videos that can help answer any concerns you have.
In addition to these tools, you can also live chat with a customer support agent at any time and Wishpond has a track record of answering queries promptly.
Cost Of Wishpond
There are four main price plans that you can choose from when signing up for Wishpond. The cheapest option offers the most basic tools that you need to improve your business’s marketing.
It offers up to 1,000 contacts with a single user and provides marketing automation, pop-ups, forms, landing pages, lead management, and more.
The next option is known as the Pro plan which offers slightly more than the basic plan. With this option, you can have 2,500 contacts with up to 5 users on the platform.
You get everything you came with in the basic plan as well as CRM integrations, custom JavaScript and CSS, email marketing, API access, and split testing.
The most expensive pre-set plan is the Growth plan. With this option, you get everything that comes with the Pro plan as well as up to 1,000,000 contacts and unlimited users.
You also get priority support and an implementation coaching program.
Wishpond also offers an agency rate that can be customized to the needs of your organization.
Final Thoughts
Wishpond is an incredibly user-friendly marketing tool that can streamline and improve the efficacy of your marketing team’s efforts.
There are varying plans based on the size of your team and business which makes it accessible to businesses of all sizes.
These days, everything is online. You can’t get your business anywhere without a great online presence. With search engines forever changing, it’s difficult to stay on top of it all! That’s where I’ll come in.
Hello, my name is Jack O’Neil and I have been in the marketing industry for almost 10 years. I focus on online marketing, SEO, advertising, and more.
